Emotionen Mann und Frau

Inspiring Customer Relationships

It starts with the essentials: Trust.

Your organization becomes a ...

Customer - Understander

Customers understand your value proposition and your positioning

Customer - Magnet

Customers become fans and enthusiastic recommenders

Customer Developer

The focus of your activities is always the customer with his problems and needs

Businesses get the clear customer's point of view

Through innovative and disruptive approaches, we have been able to define our customers in a completely new profile. This helps us to respond to the individual needs of the various stakeholder groups and to increase our success rate. We are looking forward to the next boost with tractionwise!  

Heini O. Seger
Chairman @ tomsfive AG

Heini Seger tomsfive AG
Heini Seger tomsfive AG
Heini Seger tomsfive AG

Here's how it works.

Customer centricity with guaranteed success.

Customer Insights Flywheel

Uncover the potentials for your customer relationships now

Hands-on to your ideal customers in a webinar or workshop.
Gruppe Workshop
Empathy Gap

That's why our solutions exist.

Self-perception and perception by others are miles apart.

Self image and external image of customers

Empathy Gap

Our services and use cases
as individual as your company

Individually = Customer Insights Service

Bundled with transparent access = Customer Insights Suite

Our solutions serve these people

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

Your goal for your company is constant turnover development with new and existing customers.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company to the public.

Persona Customer Success Manager Head of Customer Success

Head of Customer Success

You help customers make optimal use of solutions and ensure a high level of satisfaction.

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

Your goal for your company is constant turnover development with new and existing customers.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company across to the public.

Persona Customer Success Manager Head of Customer Success

Head of Customer Success

You help customers make optimal use of solutions and ensure a high level of satisfaction.

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona Key Account

Head of Key Account Management

You and your team are responsible for the most important customers, and you develop upselling/cross-selling.

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona Key Account

Head of Key Account Management

You help customers make optimal use of solutions and ensure a high level of satisfaction.

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

We are trusted by brands you trust​

Customers and partners tell the best stories
Schriftzug wework
Logo Telefonica
Logo Deutsche Bank