Skilfully combine brand building blocksCompanies whose products or services are more than mere fulfillment of needs, are already establishing a brand in a very natural way.
Questions that move customers in this context:
- How do we manage to be authentically perceived as a company and brand by the customer?
- What is the best way for our customers to understand our corporate purpose?
- How do we manage to keep our company in people's minds?
- Which elements of our brand can we use on which occasions?
- What makes our product or service unmistakable?