Contribute to the design of your desired customersBe among the companies that understand how to help customers develop new products and services.
Questions that move customers in this context:
- What problem does the customer actually have and how do we find this out as quickly as possible?
- How do we know that potential customers will buy later?
- Who should we talk to in the course of customer development?
- When do we use Customer Development at all?
- How do we approach customer development strategically?