Contribute to the design of your desired customers

Be among the companies that understand how to help customers develop new products and services.

Questions that move customers in this context:

  • What problem does the customer actually have and how do we find this out as quickly as possible?
  • How do we know that potential customers will buy later?
  • Who should we talk to in the course of customer development?
  • When do we use Customer Development at all?
  • How do we approach customer development strategically?