Make the customer a heroCompanies are then supported by a loyal customer base when they create a thoroughly compelling customer journey.
Questions that move customers in this context:
- What does the Customer Journey of our customers look like today and in the future?
- How can we actively and individually manage positive customer experiences?
- What services does our customer expect in the future?
- How do we inspire and inspire our customers today and tomorrow?
- How do we increase customer satisfaction at individual touchpoints?