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46 Conversion rate optimization hacks – Call to Traction

Call to Traction Conversion Rate Optimization Hacks
Conversion is the ultimate goal of a company's online efforts. If your website has a great design and generates a lot of traffic, but you still do not get enough leads or end up selling, at the latest then you should take the conversion rate optimization seriously.

Conversion rate optimization is a systematic process to increase the percentage of visitors to your website who are performing a desired action on a given page. This includes optimizing landing pages and the site as a whole. These include real-time analytics, test designs, and psychological elements to turn your website visitors into customers.

The team of Websitebuilder has compiled a very illustrative infographic, which I would like to share here.

So spare yourself a beginner's mistake, look at the tips that I've written again in German after the infographic and learn simple but very effective hacks to optimize your conversion rates.
We have attached the hacks again, which you can also use as a small checklist.

  • Improve your website load times (Page Speed)
  • Place your logo in the right place
  • Keep your homepage simple
  • Make your navigation easy to use
  • Keep your landing page short
  • Use live chats
  • Offer free shipping
  • Avoid captcha
  • Avoid too many social share buttons
  • Enter a phone number on the website
  • Make your website responsive
  • Offer a mobile-friendly design
  • Place promo codes on your homepage
  • Check your previous A / B reviews of your sites
  • A / B test your pricing pages
  • Allow a purchase as a guest
  • Add a Paypal button as a payment method
  • Add a free trial version
  • Use Trust Seal
  • Use videos on your homepage
  • Reduce the number of fields in registration forms
  • Share testimonials with your visitors
  • Add video testimonials
  • Reduce the number of fields for feedback forms
  • Use high-quality product images
  • Make a special sale offer of products
  • Use larger product images
  • Show demonstration videos
  • Use larger buttons
  • Add product rating
  • A / B test your shopping cart page
  • Optimize your shopping cart process
  • Add savings coupons
  • Add an alternative payment method
  • Give the visitor insurance on your purchases
  • Offer gift cards
  • Optimize the product page
  • Add FAQ for your products
  • Let customers rate your products
  • Show the reviews of customers
  • Get even more customer reviews
  • Add personalized pictures
  • A / B test your website
  • The color of the CTA buttons counts!
  • Place the call to action in the right place
  • Use the call to action button properly
André Wehr
André Wehr
As a founder and entrepreneur, I experience every day how important Traction and Customer Centricity is. It makes the difference between a nice idea and a viable business.

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