Customer Insights


Customer Centricity

Failure Error Culture
Customer Centricity

Innovation and error culture go hand in hand: How to learn innovatively from mistakes

A careless moment here, one bad decision there – and already a mistake can no longer be avoided. The first thought is often that this misstep must have consequences. But does it really have to? Is assigning blame the right thing to do? Wouldn’t it make more sense to look for the reasons for the failure and even find potential for development in them?

Exponentielle Organisation tractionwise Headerbild
Customer Centricity

Exponential Organization: Transforming Your Business in the Information Age

Companies like Uber, Airbnb, or Netflix seemingly came out of nowhere and overtook their market competitors in just a few years, revolutionizing their entire industry in the process. They are faster, cheaper, and better. How did they succeed? Through an entirely new organizational model – the Exponential Organization.