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Companies like Uber, Airbnb, or Netflix seemingly came out of nowhere and overtook their market competitors in just a few years, revolutionizing their entire industry in the process. They are faster, cheaper, and better. How did they succeed? Through an entirely new organizational model – the Exponential Organization.

Everyone talks about customer centricity. But: Very few people tackle the topic in sufficient depth. There are many reasons why this is so.

You should have probably heard about Pareto’s principle. Do you understand what it’s all about?

Before you set yourself on the quest of generating and testing the „right“ solutions for your customers it sounds like a great idea too, first of all, understand that very „right“ problem.

Times are changing. In times past, the manufacturing company was in power and the customer was mostly exposed to this power.

The customer journey is currently on everyone’s lips and as a rule, however, is often not fully understood by its usefulness.