Magazine

Companies like Uber, Airbnb, or Netflix seemingly came out of nowhere and overtook their market competitors in just a few years, revolutionizing their entire industry in the process. They are faster, cheaper, and better. How did they succeed? Through an entirely new organizational model – the Exponential Organization.

Everyone talks about customer centricity. But: Very few people tackle the topic in sufficient depth. There are many reasons why this is so.

In the past, customer-centric work almost always meant the same approach: Getting to know your customers as well as possible and characterizing them in order to be able to draw conclusions about their (consumer) behavior and needs from their characteristics.

Operational blindness is a phenomenon that most have heard of. It is one of the more undesirable phenomena that can sometimes be found in companies. But few can define what exactly it means.

Artificial intelligence also supports personalization in the field of e-commerce, in addition to many other applications.

The term “Lean Startup” describes a young and extremely effective method for implementing projects quickly, leanly and in a customer-centric manner. The iterative procedure in Lean Startup is geared towards a high throughput with a low lead time.