Customer Insights
Magazine
If you came up with a new idea, you probably want to know, what other people think about it. Most likely you’re going to ask somebody you trust, because you expect honest feedback from them – but this can be a dangerous approach. The principles of the mom test can help you conducting better and more honest conversations with your customers.
The goal of market research is to identify customer needs in order to improve products and services. It is therefore not surprising that market research methods are now part of day-to-day business in many companies.
Let’s face it. Nearly all of us prefer the cuddly office to the hard, cold customer reality out there.
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
