Customer Intelligence

Cookie Consent Optimization pays off ✔ We at tractionwise share our 3 best tips with you and give you important background knowledge! ✔

Automatisms and shortcuts shape human thinking. And that is a good thing, otherwise the whole day would already have passed before all the simple routine decisions had been made.

It happens every day in companies all over the world: a member of the marketing or
sales department gets the idea that the company’s channels should be used more efficiently in the future and that
and that messages should be more personalized and individualized. In general the desire to simply understand customers better.

You probably know the saying “Money doesn’t make you happy”. We’ll explain which other factors play a bigger role, and what all this has to do with your customers!

Maslow’s hierarchy of needs is one of the best-known models for explaining human needs and motivations. And this model can even also help you in the B2B context.

The term “customer insight” is on everyone’s lips – especially among customer-centric companies. Behind it is the desire to really understand one’s own customers.