Customer Insights

Magazine

Customer Intelligence

Buyer Persona Title
Customer Intelligence

Buyer Persona – how to use this tool so that the results don’t end up in the drawer

It happens every day in companies all over the world: a member of the marketing or
sales department gets the idea that the company’s channels should be used more efficiently in the future and that
and that messages should be more personalized and individualized. In general the desire to simply understand customers better.