Customer Insights
Good marketing not only focuses on your own product, but also on your customers. Hard facts such as age, gender and profession are relevant. But not only that.
Along with changing your gear into a customer focused mode in order to enjoy Customer Centricity as a part of your company policy, one basically needs to have a desire to understand the customer.
The Buying Center is a powerful concept of customer insights. Understanding it can help you in marketing, product development, sales or as a management decision maker.
Customers have expectations of a brand when they engage with the company’s products and services with the intention of buying a product from a very specific brand.
Customer Acquisition is a process or a transition phase, from the point where a potential customer notices your company and your product/service to the point where he actually makes a purchase.
Have You ever wondered, what are the few key performance indicators really needs to stick to?
