Customer Intelligence

It happens every day in companies all over the world: a member of the marketing or
sales department gets the idea that the company’s channels should be used more efficiently in the future and that
and that messages should be more personalized and individualized. In general the desire to simply understand customers better.

You probably know the saying “Money doesn’t make you happy”. We’ll explain which other factors play a bigger role, and what all this has to do with your customers!

Maslow’s hierarchy of needs is one of the best-known models for explaining human needs and motivations. And this model can even also help you in the B2B context.

The term “customer insight” is on everyone’s lips – especially among customer-centric companies. Behind it is the desire to really understand one’s own customers.

If you want to reach customers in the best possible way, you need to know them and respond to their wishes and habits. Customer analytics help you get to know your users and derive useful insights from the information you have about them.

Your product or service depends on your customers. For this reason, it is important to know how your offer is received by users.