Customer Insights
Magazine
Why are some organizations and leaders able to turn a customer into a regular customer and others are not? People don’t become regulars just because you offer them something. It’s more about why you are making the offer in the first place and how you present your offer.
CRM myths haunt many companies. From sales to the marketing department and all the way to management. Here are 5 of the most common misconceptions about CRM in marketing.
It’s us against them – this mentality is widespread in silo thinking. Because there is no company-wide collaboration in this phenomenon.
Some CRM myths linger stubbornly from the sales department to the marketing division and all the way to management. We’ve uncovered 5 of the most notorious misconceptions about CRM in sales.
Some CRM myths also persist in management. If decision-makers’ views are distorted, CRM can’t work in the rest of the company either. We clear up 4 of the most widespread misconceptions about CRM in management..
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