Customer Insights


Customer Relation

CRM Myths Sales
Customer Relation

5 CRM myths from sales that you need to know about

Some CRM myths linger stubbornly from the sales department to the marketing division and all the way to management. We’ve uncovered 5 of the most notorious misconceptions about CRM in sales.

CRM Myths Management
Customer Relation

4 CRM myths that managers need to know about

Some CRM myths also persist in management. If decision-makers’ views are distorted, CRM can’t work in the rest of the company either. We clear up 4 of the most widespread misconceptions about CRM in management..

Customer Advisory Boards - Titelbild
Customer Relation

Customer Advisory Boards – Hints by Expert Mike Gospe

In today’s overcrowded market environment, success can be hard to achieve. A Customer Advisory Board (CAB) can offer you valuable support. This tool helps your company focusings its efforts to the problems your customers are facing.