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Aumentoo GmbH - Customer Success Story
Go to Market in the league of CIO500
Initial Situation
aumentoo GmbH based in Kempten (Germany) develops and operates software as a service for strategic corporate development.
An initially unclear customer profile resulted in a hardly existing positioning with the goal to create a market entry with customers in the league of CIO500 companies.
Approach
- Developing an understanding of buying centers and customer profiles
- Developing valuable and understandable content
- Testing a lean marketing portfolio
Benefits
- Structured Go to Market Roadmap
- Incorporation of customer insights into product development
- Short, medium and long-term channels in the portfolio
(without input of data)
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