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res mechanica GmbH - Customer Success Story
Customer development for artificial intelligence
Initial Situation
res mechanica GmbH in Munich develops and operates an AI software called goodmoves for optimized campaign design across the entire customer journey.
Approach
- Concretization of market segments
- Customer development in combination with sales
- Value Proposition Design: Tangible offer
Benefits
- Market and customer profiles sharply defined
- Incorporating customer insights into product development
- Doors open with high-class customers
(without entering data)
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