Social and Display Advertising3. November 2018
Customer Journey – How you accompany customers on their journey15. November 2018
There are more than 1.3 billion people worldwide using Facebook Messenger every month. Have you ever thought of using this for your marketing?
Here are 7 ideas why you should try the Facebook Messenger for your marketing at least once.
1. Deliver your content via the messenger
The most common approach to delivering content to your readers is the mail. HubSpot wanted to find out if Messenger from Facebook is a better alternative. So instead of just asking people to fill out a form and email the straightforward content, they offer the option to skip the form and retrieve the content via Facebook Messenger. After four weeks of testing, they found a clear winner. The Messenger strategy results in a 242% higher open rate and a 619% higher click-through rate.
2. Help your followers find the most relevant content
In addition to sharing content with your followers, you can also use Facebook Messenger to let your followers retrieve the information themselves. There are many examples of this application in Facebook Messenger. Companies like Whole Foods Market, Food Network, and TechCrunch have messenger chatbots that help their followers find articles they want to read.
3. Activate participants during events
Another way HubSpot uses Facebook Messenger is to send important information and reminders about events that people have signed up for. Similar to the first idea, they found that the response rate of the Facebook Messenger was significantly higher than that of e-mail.
4. Create high-quality sales leads
Facebook Messenger is still a relatively new marketing channel. This provides a great opportunity to grab people's attention and generate high-quality sales. According to Dmitriy Kachin from Chatfuel, the response rate in Facebook Messenger is currently incredibly high.
5. Retain potential customers
Facebook Messenger Ads offer the possibility to integrate existing Prospects again. There are two types of Facebook Messenger ads that you can use. The first type is click-to-messenger ads. These will allow you to lead people from the Facebook Newsfeed into a messenger conversation with you. The alternative is sponsored news. These allow you to initiate a messenger conversation with anyone who has previously sent a message to your Facebook page.
6. Reach your target audience 1 on 1
The Facebook News Feed is saturated with ads. Imagine you can reach your target audience without all the background noise. One to one. With messenger ads, you can do just that. Users see your ad on the Home tab of their mobile messenger app. When they tap the ad, they're taken to your preferred destination - your website or a messenger conversation.
7. Care for fast customer support
The last strategy (this list) for using the Facebook Messenger is something you may already do. Customer care via Facebook Messenger. As Jay Baer, president of Convince & Convert
, suggests, social media customer service is the new marketing.
Here you can find the original article at Buffer.