Aumentoo GmbH - Customer Success Story

Go to Market in the league of CIO500

Initial Situation

aumentoo GmbH in Kempten (Germany) develops and operates software as a service for strategic corporate development.

An initially unclear customer profile and consequently a little existing positioning with the aim to create market entry with customers in the league of CIO500 companies.

Approach

  • Developing an understanding of buying centers and customer profiles
  • Developing valuable and understandable content
  • Testing a lean marketing portfolio

Benefits

  • Structured Go to Market Roadmap
  • Incorporation of customer insights into product development
  • Short, medium and long-term channels in the portfolio

(without input of data)

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