
Universal Analytics vs. Google Analytics 4 – what is the difference?
Universal Analytics vs. Google Analytics 4: What is the real difference? » The 5 biggest changes of Google Analytics 4 at a glance ✓
Universal Analytics vs. Google Analytics 4: What is the real difference? » The 5 biggest changes of Google Analytics 4 at a glance ✓
How to successfully switch to Google Analytics 4 ✔ the right preparation ✔ Set up Google Analytics sensibly » 5 practical tips!
Cookie Consent Optimization pays off ✔ We at tractionwise share our 3 best tips with you and give you important background knowledge! ✔
When developing a new concept or an innovation, questions often arise first: What is actually worthwhile from an economic point of view? And what is technically feasible?
Automatisms and shortcuts shape human thinking. And that is a good thing, otherwise the whole day would already have passed before all the simple routine decisions had been made.
Category design is a rather young business theory that originated in Silicon Valley. The aim is to create new marketing channels – i.e. categories – by innovators tapping into niches.
Why are some organizations and leaders able to turn a customer into a regular customer and others are not? People don’t become regulars just because you offer them something. It’s more about why you are making the offer in the first place and how you present your offer.
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