Customer Insights


Ansoff Matrix Header
Product & Market

Strategic Growth with the Ansoff Matrix

The Ansoff Product Market Growth Matrix is ​​a very useful tool for developing market launch strategies. The matrix for product and market context provides decision makers, entrepreneurs and marketers a framework for developing their company’s growth strategies.

Customer Acquisition Costs Header
Customer Intelligence

Customer Acquisition Costs: How you calculate CAC

Customer Acquisition is a process or a transition phase, from the point where a potential customer notices your company and your product/service to the point where he actually makes a purchase.

Customer Engagement Header
Customer Relation

Customer Engagement: Why should a customer dedicate to you

Has it ever happened that your customers recommend your company and service to other people? Or did you gain some enthusiastic advocates among your customers who would defend your product or service against any negative feedback?