If you came up with a new idea, you probably want to know, what other people think about it. Most likely you’re going to ask somebody you trust, because you expect honest feedback from them – but this can be a dangerous approach. The principles of the mom test can help you conducting better and more honest conversations with your customers.
A careless moment here, one bad decision there – and already a mistake can no longer be avoided. The first thought is often that this misstep must have consequences. But does it really have to? Is assigning blame the right thing to do? Wouldn’t it make more sense to look for the reasons for the failure and even find potential for development in them?
Can you streamline your processes to achieve better results with fewer resources and minimal waste? What is a value stream, what does “Kaizen” mean and which industries can apply these methods? And why does the idea sometimes fail?
If you want to compete on the market with a new or existing product, you have to hit your (potential) customer’s nerve. To achieve this, you have to approach the needs and problems faced by your target audience in their everyday life and work.
Is do-it-yourself market research suitable for my company? Which tools should I use? We explain when you should try to analyze the market yourself and when it is better to consult experts.
In today’s overcrowded market environment, success can be hard to achieve. A Customer Advisory Board (CAB) can offer you valuable support. This tool helps your company focusings its efforts to the problems your customers are facing.
The goal of market research is to identify customer needs in order to improve products and services. It is therefore not surprising that market research methods are now part of day-to-day business in many companies.
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
