Most B2B companies may have an undue obsession with their competition and base their strategic and tactical decisions based on what their competitor does rather than focusing customer needs (Voice).
Companies like Uber, Airbnb, or Netflix seemingly came out of nowhere and overtook their market competitors in just a few years, revolutionizing their entire industry in the process. They are faster, cheaper, and better. How did they succeed? Through an entirely new organizational model – the Exponential Organization.
Let’s clear up old misconceptions and give marketing back the place it deserves – in the DNA of all business activities!
A tough economic winter is coming. With fewer “feet on the ground” you need to convert the leads you have, especially digital ones.
Everyone talks about customer centricity. But: Very few people tackle the topic in sufficient depth. There are many reasons why this is so.
The Reinforcement Learning method not only solves chess problems, but also helps companies achieve customer loyalty through optimized customer journeys.
Customer Relationship Management harbors a lot of potential for businesses of all kinds. Using the right tools and strategies, it leads to highly profitable customer relationships. Find out what CRM is all about, what benefits it brings, and how to use it effectively.
