In today’s overcrowded market environment, success can be hard to achieve. A Customer Advisory Board (CAB) can offer you valuable support. This tool helps your company focusings its efforts to the problems your customers are facing.
Ever felt like taking a peek right over your users’ shoulders? You and every other marketer.
Most B2B companies may have an undue obsession with their competition and base their strategic and tactical decisions based on what their competitor does rather than focusing customer needs (Voice).
Companies like Uber, Airbnb, or Netflix seemingly came out of nowhere and overtook their market competitors in just a few years, revolutionizing their entire industry in the process. They are faster, cheaper, and better. How did they succeed? Through an entirely new organizational model – the Exponential Organization.
Let’s clear up old misconceptions and give marketing back the place it deserves – in the DNA of all business activities!
A tough economic winter is coming. With fewer “feet on the ground” you need to convert the leads you have, especially digital ones.
Everyone talks about customer centricity. But: Very few people tackle the topic in sufficient depth. There are many reasons why this is so.
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
