Customer Insights


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Product & Market

Category design and the interplay with go-to-market

Category design is a rather young business theory that originated in Silicon Valley. The aim is to create new marketing channels – i.e. categories – by innovators tapping into niches.

VIP Regular Customer
Customer Relation

How to turn a customer into a regular customer

Why are some organizations and leaders able to turn a customer into a regular customer and others are not? People don’t become regulars just because you offer them something. It’s more about why you are making the offer in the first place and how you present your offer.

Practical Tips

Cross-selling: 6 underrated tips

Cross-selling provides you with new potentials for more sales. Did you know that the chance of selling to an existing customer is about 60-70%. To new customers you will only sell about 5-20%. In this article we explain what cross-selling is and share 6 tips on how your company can optimize cross-selling.

Upselling Header
Practical Tips

Up-selling: 5 underrated tips

Get more out of your existing customer relationships with the right upselling strategy. Up-selling works even better than cross-selling. In this article, we explain how to upsell successfully without coming across as pushy.

CRM Myths
Customer Relation

5 CRM marketing myths you shouldn’t fall for

CRM myths haunt many companies. From sales to the marketing department and all the way to management. Here are 5 of the most common misconceptions about CRM in marketing.