Customer Insights

Magazine

Customer Value Management

Customer Value Management – from Voice to Value

Most B2B companies may have an undue obsession with their competition and base their strategic and tactical decisions based on what their competitor does rather than focusing customer needs (Voice).

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Customer Centricity

Exponential Organization: Transforming Your Business in the Information Age

Companies like Uber, Airbnb, or Netflix seemingly came out of nowhere and overtook their market competitors in just a few years, revolutionizing their entire industry in the process. They are faster, cheaper, and better. How did they succeed? Through an entirely new organizational model – the Exponential Organization.