Customer Insights
Good marketing not only focuses on your own product, but also on your customers. Hard facts such as age, gender and profession are relevant. But not only that.
Today, companies invest large sums of money in building communities. They are a great element to understand your customers extremely deeply and to build an intense relationship.
Social networks are springing up like mushrooms every day. The best way to test ads on social networks with a small budget.
You do so much for your customers to bind them and gain their loyalty.
The Ansoff Product Market Growth Matrix is a very useful tool for developing market launch strategies. The matrix for product and market context provides decision makers, entrepreneurs and marketers a framework for developing their company’s growth strategies.
Along with changing your gear into a customer focused mode in order to enjoy Customer Centricity as a part of your company policy, one basically needs to have a desire to understand the customer.
You may have wondered why some companies have a proverbial red thread in customer communication and why this is not the case with other companies.
Offline events such as meetings, conferences and the like are currently booming. The best opportunity to understand your customers more intensively and to exchange ideas with them.
Contacts are of no use only to those who do not have them. This wisdom applies to Business Development channel really accurately.
Content and contents are everywhere today. But what about deeper engineering as marketing?
Public relations with media, no matter whether small or large, is an enormously important component in achieving the right customers in the interaction of the channels.
The pursuit of virality in marketing is one of the goals for campaigns in many marketing departments today.
Sales is a decisive element, especially in the B2B environment, and often the bottleneck for a scalable business model.
In today’s marketing world, traditional channels are becoming more and more expensive. Then guerrilla marketing measures can reach your right target group for little money.
You are interested in what focused steps it takes for a successful a go to market? Here is our go-to-market playbook.
Offline advertising is again a relevant channel today, especially at a time when mobile and online channels are competitive. Especially if you have well profiled your target group, this channel works very well.
Trade shows, congresses and big conferences are booming. You can only realize a real return on investment if you are very selective in deciding for or against an event.
Customer Acquisition is a process or a transition phase, from the point where a potential customer notices your company and your product/service to the point where he actually makes a purchase.
Search engines have become an indispensable part of everyday life. With many, and above all the suitable users for you, Search Engine Advertising can become relevant for your marketing.
Influencers and bloggers are indispensable in today’s marketing world. If you understand your customers correctly, then influencers could be a channel of your choice to reach them.
The Affiliate Marketing channel has been part of portfolios for many years, but has gained an undreamt-of dimension through influencers.
Email marketing has become an integral part of marketing portfolios. An extremely exciting channel for your well segmented target group.
New digital platforms are springing up every day. Always a new chance to reach even more specifically your right customers.
Today content is everywhere. From the small and crisp message to the long storyline.
Customer retention is what businesses thrive on, it is devising marketing in such a way that you are able to retain as many customers as possible, decreasing the customer acquisition cost CAC over time, increasing ROI and customer lifetime value.
The importance of investors cannot be denied for any company, and the investor relations professional in any company focus majorly on building a relationship with the investors, which are of mutual benefit for both parties.
Today, search engines are part of our digitized everyday life, no matter if B2B or B2C. They are indispensable for our information procurement.
Today we experience them almost daily in the B2B and B2C world: presentations, speeches and keynotes.
You should have probably heard about Pareto’s principle. Do you understand what it’s all about?
Let’s face it. Nearly all of us prefer the cuddly office to the hard, cold customer reality out there.
Before you set yourself on the quest of generating and testing the „right“ solutions for your customers it sounds like a great idea too, first of all, understand that very „right“ problem.
Many companies and marketers find it extremely difficult to stand out in today’s often saturated markets.
Have You ever wondered, what are the few key performance indicators really needs to stick to?
The Product Market Fit, ie bringing the right product together with the right market, is evidence of the greatest customer understanding.
Have you ever considered what some evergreen products like the “Coke” from Coca Cola do, what others are not capable?
The customer journey is currently on everyone’s lips and as a rule, however, is often not fully understood by its usefulness.
The shift from product centric to customer centric is currently driving nearly every company.
Understand what your (potential) customer needs. There is one type of man, that is this “typical” seller.
Have you ever heard of a perpetuum mobile? A machine that keeps itself running all the time.
Markets, companies and customers are changing. And at a rapid speed.
Has it ever happened that your customers recommend your company and service to other people? Or did you gain some enthusiastic advocates among your customers who would defend your product or service against any negative feedback?
For developing business success, it is not only important for a company to create a large customer list.
The word innovation can be found at least once in almost every business presentation or annual report.
While digital transformation is driven primarily by rapidly changing technologies, its successful launch depends on a solid strategy.
Maybe you yourself have made a similar discovery: Many content does not really differ anymore.
You want to spark a rousing fire at your customers and draw so many others’s attention to your business?
When talking in startup environments about premature scaling, any random person may think it is just another step taken by entrepreneurs in flourishing their business.
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
