Customer Insights


Website Visitor Identification
Practical Tips

Website Visitors Identification – find B2B leads easier!

Do you know who exactly is visiting your website? According to a recent study by Mapp, 53% of marketers surveyed don’t know how to identify their website visitors. In this article, we’ll explain how you can solve this problem with our managed Fankunde software and what other competitive advantages Website Visitors Identification can generally open up for you.

CRM Myths Management
Customer Relation

4 CRM myths that managers need to know about

Some CRM myths also persist in management. If decision-makers’ views are distorted, CRM can’t work in the rest of the company either. We clear up 4 of the most widespread misconceptions about CRM in management..

Buyer Persona Title
Customer Intelligence

Buyer Persona – how to use this tool so that the results don’t end up in the drawer

It happens every day in companies all over the world: a member of the marketing or
sales department gets the idea that the company’s channels should be used more efficiently in the future and that
and that messages should be more personalized and individualized. In general the desire to simply understand customers better.