When developing a new concept or an innovation, questions often arise first: What is actually worthwhile from an economic point of view? And what is technically feasible?
Automatisms and shortcuts shape human thinking. And that is a good thing, otherwise the whole day would already have passed before all the simple routine decisions had been made.
Category design is a rather young business theory that originated in Silicon Valley. The aim is to create new marketing channels – i.e. categories – by innovators tapping into niches.
Why are some organizations and leaders able to turn a customer into a regular customer and others are not? People don’t become regulars just because you offer them something. It’s more about why you are making the offer in the first place and how you present your offer.
Cross-selling provides you with new potentials for more sales. Did you know that the chance of selling to an existing customer is about 60-70%. To new customers you will only sell about 5-20%. In this article we explain what cross-selling is and share 6 tips on how your company can optimize cross-selling.
Get more out of your existing customer relationships with the right upselling strategy. Up-selling works even better than cross-selling. In this article, we explain how to upsell successfully without coming across as pushy.
CRM myths haunt many companies. From sales to the marketing department and all the way to management. Here are 5 of the most common misconceptions about CRM in marketing.
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