In this article you will read how you use affiliate marketing as a power channel for your target group and which mistakes you have to avoid.
All the activities that you undertake in the affiliate marketing framework are found between the top of the marketing funnel and its middle area.
The emphasis is put on the activities that first of all draw the attention of the potential customers to you and your solutions encouraging them to find out more about your company.
Affiliate marketing is a channel that takes a certain amount of time to set up and connect suitable partners.
The reverberation is very high from that point on, because the affiliate is also interested in letting the work done in advance bear fruit.
When you draw up your portfolio with measures and actions, you will notice that affiliate marketing has the function of seeds that are carefully planted in the heads of your potential clients.
This channel can be beautifully complemented with both short-term and middle-term channels.
As a growth marketing expert and customer developer, I experience every day how important a customer-centric corporate culture is.
In combination with agile testing and optimization processes, you will bring your growth fully on course.