In this article you will read recommendations on how you use affiliate marketing as a power channel for your target group and which mistakes you have to avoid.
According to a survey by Awin, every second affiliate website visit is accounted for by mobile devices.
In a survey of CMOs, AMNavigator found out that around three quarters of them rate affiliate marketing as their weakest discipline in marketing.
You do not help a website visitor
Often one of the affiliate parties tend to be rather obtrusive with their ubiquitous messages „buy this, buy that“. So, you can imagine that there is a high probability that such behavior puts people off.
You don‘t test enough
Nothing annoys as much as when you open the link with elated expectations because you are looking for some exciting products or services, you’ve been told that there is something exciting for you and then boom, you are redirected to some trash selling page. The link doesn’t work. Test the links yourself; ask your affiliates to report any problems. It spares so much anger and annoyance.
Not enough tracking
You or your affiliate should use some specific and clear links to every post to be able to recognize where the traffic comes from. When you make a sale, you want to know where the sale came from. This enables you to know which pages are converting well so you can grow and scale in this direction. It’s just that by tracking carefully you can contribute more to functioning blogposts and articles while leaving out those that generate less traffic.
You set up unattractive programs and provisions
In respect of affiliate marketing we talk about long-term collaboration and not about a quick win. To promote it you should make sure that the conditions agreed are fair for all the parties.
Get the Customer Insights Suite Light. This lean toolbox helps you create exciting customer relationships.
All the activities that you undertake in the affiliate marketing framework are found between the top of the marketing funnel and its middle area.
The emphasis is put on the activities that first of all draw the attention of the potential customers to you and your solutions encouraging them to find out more about your company.
Affiliate marketing is a channel that takes a certain amount of time to set up and connect suitable partners.
The reverberation is very high from that point on, because the affiliate is also interested in letting the work done in advance bear fruit.
When you draw up your portfolio with measures and actions, you will notice that affiliate marketing has the function of seeds that are carefully planted in the heads of your potential clients.
This channel can be beautifully complemented with both short-term and middle-term channels.
Treat your partners with equal attention and significance
Okay, now, at last, you are building a business partnership with your affiliates. A partnership means that you mustn’t treat your affiliates from the point of view of a superior. You should do your best to display equality and openness in your relationships. The main key here is open communication where you always stay open for a dialogue, where you are always responsive when they have questions or suggestions, keeping them up to date, especially when you introduce some changes in your program.
Keep an eye on your competitors
Try to never lose a grip on the market. Be attentive to trends as well as new players. Make sure to regularly check what your competitors do in terms of affiliate conditions, or Cookies period. You should keep the hand on the pulse otherwise, if you do not look at different sides, your affiliates may start doing so, which means bad news for you.
Having various partners means undreamt-off possibilities
Exactly at the beginning of your affiliate initiatives, it is so important to be communicative and open during the period of search and acquisition of affiliate partners and not to zero in one narrow niche. Seek those opportunities which will help you also to get rid of your biases. Keep your business strategy bias-free and open minded.
Build the range of affiliates but always give a chance to new ones
Sometimes newcomers may emerge in the affiliate market that does not yet have a wide range of coverage and subscribers, for instance. If you recognize some awesome synergy potential, give them a chance and learn things together on your way to success.
Growth rate as compared to the previous year
Take a look at the results of the current month in the previous year; possibly you will notice some peaks or downturns. What counts for growth statistics? Your growth indicators are orders placed, net sales, clicks, active affiliates and affiliates participating in sales.
New authorized affiliates
Inside the affiliate program recruiting is a non-stop process. Some affiliates retire or just quit from affiliate activities. Others are poached by competitors so the original account may be deemed as inactive. So, you always have to be in a hunting mode reaching out for new people.
Average order value
Does the average order value differ in the affiliate marketing channel from what you gain in other channels? Investigate what products affiliates advertise and try to figure out whether they choose affordable products because a buyer is interested in buying them.
Percentage of new customers
If you’re running your own website, how can you keep track of user information on your end? You can easily open up your analysis board and calculate the number of new customers, which you gained through the affiliate channel. You can use Tracking-Pixel to collect data on your web traffic.
As a growth marketing expert and customer developer, I experience every day how important a customer-centric corporate culture is.
In combination with agile testing and optimization processes, you will bring your growth fully on course.
Categories
Get all your Customer Centricity topics conveniently in your mailbox.
You might also be interested in these articles
About
Content
until it runs!
tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
100% free of charge | 25 min. individual consultation
This service is not only available because of the current corona situation.
But right now it is more important than ever, together and for each other.
