If you and your business manage to stay fresh and agile on your learning curve, if you manage to keep learning and adapting consistently, — your business model, your value proposition, and sales will have a lasting history of success.
When I am saying unlearn, I do not mean consume new information in the field just to “sell faster and sell more”. There is so much more to it than that. And above all, it is about unlearning to become better and to develop a new level of awareness. This is what this article is about.
Each of us is skilled in certain fields, whether consciously or unconsciously. From an initial unconscious incompetence to a later unconscious competence over several hours leads the model or the method of the Conscious Competence Matrix.
Acquiring new knowledge in the current environment has been significantly facilitated due to such common tools and opportunities today as Youtube, Meetups, Massive open online Courses (MOOC) and a lot more.
We do not have to thumb through the dusty books in the library in order to find out about the newest trends in the marketing channels, for instance. Today you can gain valuable information and knowledge fast and even in an interactive way.
Yes, sometimes it takes some letting go, a perspective change, and a lot of relearning.
Do you keep waiting for some recommendation or a special chance to find yourself and your company to recognize your relevance and growth? Are you waiting for consumers to recognize how unique your company is and everything you do?
If you are continuously waiting to be discovered and loved, then you get what is left, while those who are more active and confident go forward and create the world they have dreamt about.
Have you ever asked yourself why you don’t get what you want? The reason is not in your education, financial status, networks or how much time you’ve been making efforts in your business. The actual reason is that you always find someone at fault, there is always room for excuses and accusations thrown at someone else but you. You have to open your eyes and realize that you and your team are 100% responsible for your success.
Let’s think a little on the following: Most people sell in a way they have learned from someone else. Did it occur to you that the person from whom you learned to sell might not have actually been good at what they taught you? What if they were selling just something they have learned very well from others? Just ponder for a moment and imagine that.
Just discard these old perspectives from your mind and refocus towards what value, in essence, you and your company can offer to your clients. At this point, you can go a bit deeper and unveil the value generating elements. Marketing and selling value propositions you enable your customers to enjoy the true added value factor, giving them the happiest customer experience ever. At the end of the day, the whole success depends on the customer experience.
Before ever learning any new skills, we often lack the true understanding of why we need those new abilities, the understanding of the application and, perhaps, the very existence of certain abilities available to us. No one knows everything. For instance, there are aspects of the quantum physics, that we have zero clue about; likewise, it would be difficult to explain what and how much we know or do not know as compared to other people. It happens to every one of us as we find ourselves confronted with a totally unfamiliar field of knowledge.
This first stage in the learning matrix of the conscious (Conscious Competence Learning Matrix) is called unconscious incompetence.
As a growth marketing expert and customer developer, I experience every day how important a customer-centric corporate culture is.
In combination with agile testing and optimization processes, you will bring your growth fully on course.