For them to be satisfied, their expectations must be met. For them to be delighted, more must happen. Their expectations must be exceeded.
The modern, enlightened customer has access to all relevant information and calls it up when he needs it during his search. The modern customer knows what they want, their needs, wants and fears. It is not enough for them to simply be satisfied, they want an excellent customer experience, they want to be delighted. This is true before the purchase, but also during the buying process and after the purchase.
Customers expect a user experience that is personal, unique and seamless. Users want ways to connect with the brand/company and its employees, thereby getting a meaningful answer to their questions and help with their problems quickly at any time.
Today we fortunately have enough tools, resources and almost unlimited potential to identify and assess customer needs and wants, expectations, likes, dislikes and fears, and create solutions for them.
Comprehend customer expectations in all directions of the buying process in order to create an ideal customer experience. Whether you operate in the business-to-business (B2B) or business-to-consumer (B2C) segment, whether you sell stationary or are active in e-commerce. Be critical and discover the expectations of your ideal customer profile to (even) better understand your modern customers of tomorrow. So you can offer them an exceptional experience with your brand. And always remember: you just need to ask your customers and actively listen to them, even between the lines.
As a founder and digital marketing expert, I experience on a daily basis how important customer centricity is for corporate strategy.
In combination with agile optimization processes and a corporate culture that is open to experimentation, you will bring your growth fully on track.
Workshop B2B Market Positioning
6 vital tools to differentiate and convert more leads with Laura Schulte (former Managing Director Windeln.de SE) together with André Wehr from tractionwise. Become the Survivor of the Digital Fittest.
100% free of charge | 25 min. individual consultation
This service is not only available because of the current corona situation.
But right now it is more important than ever, together and for each other.