In this article you will read how to use existing platforms in your real target group as a power channel for you, and which mistakes should be avoided.
According to a survey by the PEW Research Center, about three quarters of Facebook users and about half of Instagram users use the platforms every day.
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An important influencing factor on functioning marketing in social networks is the support of influencers. So if the content overlaps and the influencer has an attractive target group for you, then tag him again and again in one of your exciting posts.
Depending on the platform, better and worse times for posting postings have emerged over time. The colleagues of Coschedule have prepared a great compilation here.
There’s nothing more lame than constant self-adulation and self-advertisement. Therefore design your actions on existing platforms open-minded, for example by (re-)asking questions in order to create a dialogue.
Fans and followers reward the continuity of releases. So if you want to generate growth, don’t let half a year elapse between posts. Also the recycling of existing and good contents makes sense.
You realize that marketing in existing platforms is a really exciting channel. Especially because of the multitude of possible platforms, it is necessary to filter out the relevant platforms before exaggerating actionism.
Marketing on social networks, in marketplaces such as Amazon as well as on smaller forums can be found in the Funnel entrance. Especially for a short-term and sustainable effect for the customer a complementary portfolio around the actions in this channel is important.
And now: In a first step, find out on which of the perhaps also smaller existing platforms your target group is active.
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