In this article you will read how to use existing platforms in your real target group as a power channel for you, and which mistakes should be avoided.
According to a survey by the PEW Research Center, about three quarters of Facebook users and about half of Instagram users use the platforms every day.
You do not have a clear strategy
The same approach that you use in terms of your market, your product and your target audience, has to be applied on the social media and selling platforms. Without a clear and carefully planned strategy you run super fast but the same fast you are bound to face disappointment, because at a fast badly planned race you also miss out on a number of tremendous opportunities.
You behave as a spammer
Another ubiquitous mistake is to upload countless links to your website content on different platforms. Do not post spam-links. It never works.
You post inconsistently
It may happen so that when you post too much content, your target group and followers unfollow you, and it sucks. The other way around: when you neglect regular work on your content, people just do not know whether and what exactly happening in your product range, special offers or in your company policies. You should elaborate your own consistency pattern and follow it systematically.
Social Media is one thing, your website is another thing
Social media is considered to be important to the point where some marketing experts distinguish it and separate it as a special part of your strategy. And sooner than you think you may face the situation where the customer journey may be negatively affected and compromised since there is a split between what is in your social media content and what is in your website. What you look like and what you really are have to coincide.
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Characteristic Influencers
An important influencing factor on functioning marketing in social networks is the support of influencers. So if the content overlaps and the influencer has an attractive target group for you, then tag him again and again in one of your exciting posts.
Plan your postings
Depending on the platform, better and worse times for posting postings have emerged over time. The colleagues of Coschedule have prepared a great compilation here.
Create a dialogue instead of a monologue
There’s nothing more lame than constant self-adulation and self-advertisement. Therefore design your actions on existing platforms open-minded, for example by (re-)asking questions in order to create a dialogue.
Publish regularly
Fans and followers reward the continuity of releases. So if you want to generate growth, don’t let half a year elapse between posts. Also the recycling of existing and good contents makes sense.
Impact
The impact indicator in different platforms is measured through the analysis of Social Buzz and a line-up of relevant topics.
Engagement
You can measure the activity of your target group on various platforms using their likes, retweets, shares, commentaries and so on.
Sentiment
Sentiment means the attitude or opinion one expressed within a given post towards a specific subject; sentiments are measured by the number of these mentions expressed by a target group.
Reach
The reach comprises the measurement and number of fans, followers, etc. as well as the amount of mentions in any other platform.
You realize that marketing in existing platforms is a really exciting channel. Especially because of the multitude of possible platforms, it is necessary to filter out the relevant platforms before exaggerating actionism.
Marketing on social networks, in marketplaces such as Amazon as well as on smaller forums can be found in the Funnel entrance. Especially for a short-term and sustainable effect for the customer a complementary portfolio around the actions in this channel is important.
And now: In a first step, find out on which of the perhaps also smaller existing platforms your target group is active.
About Me
As a founder and entrepreneur, I experience every day how important customer centricity is for companies.
Integrate the essential customer perspective into your product genesis and marketing processes. That puts horse powers on the street, until it runs.
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