We partner with organizations of all sizes, to understand their customers and to realize great Go to Markets.
This is our playbook.
We are tractionwise. We have been working with more than 100 companies all over the world, from self-funded individual founders to large multinational organizations. We have also created and launched our own products.
This is our playbook. It details how we execute successful go to markets and product launches. It is filled with things we’ve learned based on our own experience and study of others’ experiences.
It is a living document that everyone at tractionwise can edit and enrich it with new learnings. We’ve made the playbook free and licensed it as Creative Commons Attribution – Non Commercial, so you may learn from, or use, our tactics in your own company.
While our „plays“ have worked for us and our customers so far, we trust your judgment over ours to decide which tools and techniques might work for you as well.
All our projects serve the purpose of making valuable products visible to the right customers. Do not fall into the extremum of “build it and they will come” or into the other extreme of “the customer is king and I make everything proper for him“.
Contents in the apting customer context are the key to a successful go to market. They are the nets you should through out as soon as possible for potential customers to get in.
As a founder and entrepreneur, I experience every day how important customer centricity is for companies.
Integrate the essential customer perspective into your product genesis and marketing processes. That puts horse powers on the street, until it runs.