In this article you will read how use speeches, lectures and keynote speeches for your right target group as a power channel, what mistakes you should avoid.
The majority of companies in B2B hold speeches for marketing purposes.
Roughly 9 out of 10 people in the audience classify the speaker as an expert.
About 3/4 made their purchase decision based on the expert opinion they heard.
Conversion of an approximate number of people in the audience in the number of those who leave their business cards for your further enquiry or those who registered with you.
Delivering a talk or a presentation is placed in the top of the marketing funnel, because such presentations often become one of the first true touch points between your company and yet not reached customers. If in this stage you manage to build trust, it is going to be a promising beginning to a fast and fully-fledged conversion to actual customers.
And now: Look for exciting opportunities to practice delivering a short marketing report or a presentation.
As a founder and entrepreneur, I experience every day how important customer centricity is for companies.
Integrate the essential customer perspective into your product genesis and marketing processes. That puts horse powers on the street, until it runs.
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