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For your business to be successful, you need to know your customers. In the past, Aunt Emma knew each customer personally and was aware of their individual needs.
It happens every day in companies all over the world: a member of the marketing or
sales department gets the idea that the company’s channels should be used more efficiently in the future and that
and that messages should be more personalized and individualized. In general the desire to simply understand customers better.
To create products and services that are focused on your customers, you need to talk to them and conduct customer development interviews. This is often easier said than done as there are a number of challenges and pitfalls lurking here.
If you came up with a new idea, you probably want to know, what other people think about it. Most likely you’re going to ask somebody you trust, because you expect honest feedback from them – but this can be a dangerous approach. The principles of the mom test can help you conducting better and more honest conversations with your customers.
A careless moment here, one bad decision there – and already a mistake can no longer be avoided. The first thought is often that this misstep must have consequences. But does it really have to? Is assigning blame the right thing to do? Wouldn’t it make more sense to look for the reasons for the failure and even find potential for development in them?
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
