Customer Insights

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Market Research Titelbild
Practical Tips

Market Research – Can I just do it myself?

Is do-it-yourself market research suitable for my company? Which tools should I use? We explain when you should try to analyze the market yourself and when it is better to consult experts.

Customer Advisory Boards - Titelbild
Customer Relation

Customer Advisory Boards – Hints by Expert Mike Gospe

In today’s overcrowded market environment, success can be hard to achieve. A Customer Advisory Board (CAB) can offer you valuable support. This tool helps your company focusings its efforts to the problems your customers are facing.