Customer Insights


CRM Myths Management
Customer Relation

4 CRM myths that managers need to know about

Some CRM myths also persist in management. If decision-makers’ views are distorted, CRM can’t work in the rest of the company either. We clear up 4 of the most widespread misconceptions about CRM in management..

Buyer Persona Title
Customer Intelligence

Buyer Persona – how to use this tool so that the results don’t end up in the drawer

It happens every day in companies all over the world: a member of the marketing or
sales department gets the idea that the company’s channels should be used more efficiently in the future and that
and that messages should be more personalized and individualized. In general the desire to simply understand customers better.

Customer Development Interview Banner
Practical Tips

How to conduct perfect customer development interviews

To create products and services that are focused on your customers, you need to talk to them and conduct customer development interviews. This is often easier said than done as there are a number of challenges and pitfalls lurking here.

Mom-Test Banner-article-tractionwise
Customer Development

The Mom Test – Doing customer interviews the right way

If you came up with a new idea, you probably want to know, what other people think about it. Most likely you’re going to ask somebody you trust, because you expect honest feedback from them – but this can be a dangerous approach. The principles of the mom test can help you conducting better and more honest conversations with your customers.