Customer Insights

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Customer Value Management
Customer Relation

Customer Value Management – from Voice to Value

Most B2B companies may have an undue obsession with their competition and base their strategic and tactical decisions based on what their competitor does rather than focusing customer needs (Voice).

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Practical Tips

B2B Customer Relationship Improvement: Our top 10 practical tips

Maintaining your own customer relationships is important. Not only does this ensure long-term customer loyalty, it is also an important step toward customer-centric work. But how do you achieve optimal customer satisfaction? And what is particularly important in the B2B sector? We’ve put together our top ten tips to help you take your customer relationships to the next level.

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Practical Tips

How to find new B2B customers with Google for Jobs

To successfully acquire new customers, one cannot shy away from unconventional methods. To generate leads, you should always know where and by whom your products, services or skills are needed.

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Customer Centricity

Exponential Organization: Transforming Your Business in the Information Age

Companies like Uber, Airbnb, or Netflix seemingly came out of nowhere and overtook their market competitors in just a few years, revolutionizing their entire industry in the process. They are faster, cheaper, and better. How did they succeed? Through an entirely new organizational model – the Exponential Organization.