Customer Insights


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Customer Development

The Mom Test – Doing customer interviews the right way

If you came up with a new idea, you probably want to know, what other people think about it. Most likely you’re going to ask somebody you trust, because you expect honest feedback from them – but this can be a dangerous approach. The principles of the mom test can help you conducting better and more honest conversations with your customers.

Failure Error Culture
Customer Centricity

Innovation and error culture go hand in hand: How to learn innovatively from mistakes

A careless moment here, one bad decision there – and already a mistake can no longer be avoided. The first thought is often that this misstep must have consequences. But does it really have to? Is assigning blame the right thing to do? Wouldn’t it make more sense to look for the reasons for the failure and even find potential for development in them?

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Practical Tips

Market Research – Can I just do it myself?

Is do-it-yourself market research suitable for my company? Which tools should I use? We explain when you should try to analyze the market yourself and when it is better to consult experts.

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Customer Relation

Customer Advisory Boards – Hints by Expert Mike Gospe

In today’s overcrowded market environment, success can be hard to achieve. A Customer Advisory Board (CAB) can offer you valuable support. This tool helps your company focusings its efforts to the problems your customers are facing.