Is do-it-yourself market research suitable for my company? Which tools should I use? We explain when you should try to analyze the market yourself and when it is better to consult experts.
In today’s overcrowded market environment, success can be hard to achieve. A Customer Advisory Board (CAB) can offer you valuable support. This tool helps your company focusings its efforts to the problems your customers are facing.
The goal of market research is to identify customer needs in order to improve products and services. It is therefore not surprising that market research methods are now part of day-to-day business in many companies.
You probably know the saying “Money doesn’t make you happy”. We’ll explain which other factors play a bigger role, and what all this has to do with your customers!
Ever felt like taking a peek right over your users’ shoulders? You and every other marketer.
Most B2B companies may have an undue obsession with their competition and base their strategic and tactical decisions based on what their competitor does rather than focusing customer needs (Voice).
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
