The goal of market research is to identify customer needs in order to improve products and services. It is therefore not surprising that market research methods are now part of day-to-day business in many companies.
You probably know the saying “Money doesn’t make you happy”. We’ll explain which other factors play a bigger role, and what all this has to do with your customers!
Ever felt like taking a peek right over your users’ shoulders? You and every other marketer.
Most B2B companies may have an undue obsession with their competition and base their strategic and tactical decisions based on what their competitor does rather than focusing customer needs (Voice).
Maintaining your own customer relationships is important. Not only does this ensure long-term customer loyalty, it is also an important step toward customer-centric work. But how do you achieve optimal customer satisfaction? And what is particularly important in the B2B sector? We’ve put together our top ten tips to help you take your customer relationships to the next level.
To successfully acquire new customers, one cannot shy away from unconventional methods. To generate leads, you should always know where and by whom your products, services or skills are needed.
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
