Customer Insights

Magazine

Market Research Titelbild
Practical Tips

Market Research – Can I just do it myself?

Is do-it-yourself market research suitable for my company? Which tools should I use? We explain when you should try to analyze the market yourself and when it is better to consult experts.

Customer Advisory Boards - Titelbild
Customer Relation

Customer Advisory Boards – Hints by Expert Mike Gospe

In today’s overcrowded market environment, success can be hard to achieve. A Customer Advisory Board (CAB) can offer you valuable support. This tool helps your company focusings its efforts to the problems your customers are facing.

Customer Value Management
Customer Relation

Customer Value Management – from Voice to Value

Most B2B companies may have an undue obsession with their competition and base their strategic and tactical decisions based on what their competitor does rather than focusing customer needs (Voice).