Customer Relation
Marketing strategy: Why marketing absolutely belongs to the DNA of a company
Let’s clear up old misconceptions and give marketing back the place it deserves – in the DNA of all business activities!
18. November 2020
Let’s clear up old misconceptions and give marketing back the place it deserves – in the DNA of all business activities!
A tough economic winter is coming. With fewer “feet on the ground” you need to convert the leads you have, especially digital ones.
Everyone talks about customer centricity. But: Very few people tackle the topic in sufficient depth. There are many reasons why this is so.
In the past, customer-centric work almost always meant the same approach: Getting to know your customers as well as possible and characterizing them in order to be able to draw conclusions about their (consumer) behavior and needs from their characteristics.
The term “customer insight” is on everyone’s lips – especially among customer-centric companies. Behind it is the desire to really understand one’s own customers.
Operational blindness is a phenomenon that most have heard of. It is one of the more undesirable phenomena that can sometimes be found in companies. But few can define what exactly it means.
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