Maintaining your own customer relationships is important. Not only does this ensure long-term customer loyalty, it is also an important step toward customer-centric work. But how do you achieve optimal customer satisfaction? And what is particularly important in the B2B sector? We’ve put together our top ten tips to help you take your customer relationships to the next level.
To successfully acquire new customers, one cannot shy away from unconventional methods. To generate leads, you should always know where and by whom your products, services or skills are needed.
Maslow’s hierarchy of needs is one of the best-known models for explaining human needs and motivations. And this model can even also help you in the B2B context.
Companies like Uber, Airbnb, or Netflix seemingly came out of nowhere and overtook their market competitors in just a few years, revolutionizing their entire industry in the process. They are faster, cheaper, and better. How did they succeed? Through an entirely new organizational model – the Exponential Organization.
Let’s clear up old misconceptions and give marketing back the place it deserves – in the DNA of all business activities!
A tough economic winter is coming. With fewer “feet on the ground” you need to convert the leads you have, especially digital ones.
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