Maslow’s hierarchy of needs is one of the best-known models for explaining human needs and motivations. And this model can even also help you in the B2B context.
Companies like Uber, Airbnb, or Netflix seemingly came out of nowhere and overtook their market competitors in just a few years, revolutionizing their entire industry in the process. They are faster, cheaper, and better. How did they succeed? Through an entirely new organizational model – the Exponential Organization.
Let’s clear up old misconceptions and give marketing back the place it deserves – in the DNA of all business activities!
A tough economic winter is coming. With fewer “feet on the ground” you need to convert the leads you have, especially digital ones.
Everyone talks about customer centricity. But: Very few people tackle the topic in sufficient depth. There are many reasons why this is so.
In the past, customer-centric work almost always meant the same approach: Getting to know your customers as well as possible and characterizing them in order to be able to draw conclusions about their (consumer) behavior and needs from their characteristics.
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
