Operational blindness is a phenomenon that most have heard of. It is one of the more undesirable phenomena that can sometimes be found in companies. But few can define what exactly it means.
If you want to reach customers in the best possible way, you need to know them and respond to their wishes and habits. Customer analytics help you get to know your users and derive useful insights from the information you have about them.
Every product and every service serves a specific market. However, this market is not homogeneous, but consists of many different people with different needs.
Customer churn is part of every business to some extent. However, to keep the churn rate in a moderate range, it is important to take churn prevention measures.
Your product or service depends on your customers. For this reason, it is important to know how your offer is received by users.
Artificial intelligence also supports personalization in the field of e-commerce, in addition to many other applications.
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