Everyone talks about customer centricity. But: Very few people tackle the topic in sufficient depth. There are many reasons why this is so.
In the past, customer-centric work almost always meant the same approach: Getting to know your customers as well as possible and characterizing them in order to be able to draw conclusions about their (consumer) behavior and needs from their characteristics.
The term “customer insight” is on everyone’s lips – especially among customer-centric companies. Behind it is the desire to really understand one’s own customers.
Operational blindness is a phenomenon that most have heard of. It is one of the more undesirable phenomena that can sometimes be found in companies. But few can define what exactly it means.
If you want to reach customers in the best possible way, you need to know them and respond to their wishes and habits. Customer analytics help you get to know your users and derive useful insights from the information you have about them.
Every product and every service serves a specific market. However, this market is not homogeneous, but consists of many different people with different needs.
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
