Customer Insights

Magazine

Learn Measure Build Lean Startup
Customer Centricity

Lean Startup: Develop lean, fast and 100% customer-centric

The term “Lean Startup” describes a young and extremely effective method for implementing projects quickly, leanly and in a customer-centric manner. The iterative procedure in Lean Startup is geared towards a high throughput with a low lead time.

Value Proposition Header
Value Proposition Design

Value Proposition: How to develop your individual offering

Why do customers buy your products? Simple question, isn’t it? Why do people choose your services even though there are hundreds of alternatives? It’s simple: Because of your value proposition.