How you use SEO (Search Engine Optimization) in your right target group as a power channel for you, and which mistakes you have to avoid, you can read in this article.
Who only thinks that Google or Bing are the only search engines, has far missed. Besides DuckDuckGo, Ecosia or for other areas of the world among other things also Yandex work. Other platforms also act as search engines, even if at first glance they are not. Youtube makes sense for you, for example, if you provide a lot of video content. Amazon makes sense as a search engine if you offer many products.
SEO is the long-term and sustainable tool to pick up potential customers in their own search already. In the marketing funnel, Search Engine Optimisation is in the Top of the Funnel, i.e. at the very beginning.
If you understand how your potential customers search and you deliver great added value with your content and images, then this is the first step. The second is the user experience, which you provide via factors such as the loading time of your website and good links.
And now: Analyze your website, understand the search behaviour and keywords of your customers and integrate them into your content.
As a growth marketing expert and customer developer, I experience every day how important a customer-centric corporate culture is.
In combination with agile testing and optimization processes, you will bring your growth fully on course.