In this article we will explain how you can use SEO (Search Engine Optimization) in your target group as a power channel, increase your reach and which mistakes you have to avoid.
SEO is just the beginning
Get the Customer Insights Suite Light. This lean toolbox helps you create exciting customer relationships.
Social and display advertising throughout the marketing funnel
Immediate impact on sustainability
Classification in the channel portfolio
Tune your page speed
Launch your mobile version from the very kickoff
Specific search engines
Who only thinks that Google or Bing are the only search engines, has far missed. Besides DuckDuckGo, Ecosia or for other areas of the world among other things also Yandex work. Other platforms also act as search engines, even if at first glance they are not. Youtube makes sense for you, for example, if you provide a lot of video content. Amazon makes sense as a search engine if you offer many products.
Long-tail and specific search words
SEO is the long-term and sustainable tool to pick up potential customers in their own search already. In the marketing funnel, Search Engine Optimisation is in the Top of the Funnel, i.e. at the very beginning.
If you understand how your potential customers search and you deliver great added value with your content and images, then this is the first step. The second is the user experience, which you provide via factors such as the loading time of your website and good links.
And now: Analyze your website, understand the search behaviour and keywords of your customers and integrate them into your content.
As a growth marketing expert and customer developer, I experience every day how important a customer-centric corporate culture is.
In combination with agile testing and optimization processes, you will bring your growth fully on course.
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This service is not only available because of the current corona situation.
But right now it is more important than ever, together and for each other.