In this article you will read how to use trade fairs and similar big events in your right target group for you as a power channel, and what mistakes you should avoid.
The Colleagues at Display Wizard shared the findings of their Trade Show Trends Report saying that roughly 2/3 (64%) of alltrade fair exhibitors specified the quality on the part of the visitors as their main reason to participate in the trade shows.
According to a survey by Center for Exhibition Industry Research (CEIR) the companies participating in fairs should present the novelties of their products and services whenever possible while launching them at a fair, because almost every visitor to a fair is drawn by the chance to find out something new about products and services from both established companies and new players.
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The range of activities that you undertake in terms of trade shows participation belongs to the area between the top of the funnel and top and the middle of the funnel.
The purpose here is related to the marketing activities which have the capacity to draw attention of potential customers to your company and solutions you offer through your products.
Trade show marketing does not typically generate a strong stimulation/encouragement to buy as compared to sales activities themselves.
As soon as the activities related to the trade show marketing are comprehensible in a broader context, in the course of time the effect will increasingly enhance through its influence on other channels.
When you create your brand portfolio by the channels and campaigns, then all the steps of your brand community building will typically serve its main purpose, which is to help your brand image seeds to mature in the minds of your customers.
In conjunction with the nets thrown and spears aimed with precision this channel works at its best.
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