In this article you will read how you use viral marketing as a power channel for your target group and which mistakes you have to avoid.
For example, content on physical health requires around one third of words compared to travel topics in order to be virally effective.
In the entire marketing funnel, the activities you perform with viral marketing are usually located between the top of the funnel and the middle range.
The focus here is on measures that (potential) customers first become aware of you and your solutions and want to learn more about you.
Viral marketing is a channel that is not very predictable and therefore requires a lot of time and creativity.
The reverberation is very high from the moment when your content also works virally.
When you compile your portfolio of channels and promotions, viral marketing will typically have the function of putting a seed in the head of your potential or future customer in the long run.
This channel therefore works best in combination with the very short-term as well as the medium-term channels.
You realize that viral marketing is a really exciting channel for your brand. It’s a little predictable approach, but with creativity and the necessary tact, the likelihood that the content will spread can be significantly increased.
You also realize that viral marketing has to be located in the funnel entrance. A complementary portfolio is especially important for a short-term effect on the customer.
And now: Think about how your existing content can be prepared so that it can soon spread virally.
As a growth marketing expert and customer developer, I experience every day how important a customer-centric corporate culture is.
In combination with agile testing and optimization processes, you will bring your growth fully on course.
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