Practical Tips

Using Northdata, you’ll be better informed during customer meetings and learn more about potential leads. In this article, we’ll tell you how to best use the tool.

Do you know who exactly is visiting your website? According to a recent study by Mapp, 53% of marketers surveyed don’t know how to identify their website visitors. In this article, we’ll explain how you can solve this problem with our managed Fankunde software and what other competitive advantages Website Visitors Identification can generally open up for you.

Many marketers still underestimate or overlook the potential of Google Trends as an all-round marketing weapon. This tool is free and will add value to your SEO, sales and content strategies.

To create products and services that are focused on your customers, you need to talk to them and conduct customer development interviews. This is often easier said than done as there are a number of challenges and pitfalls lurking here.

If you want to compete on the market with a new or existing product, you have to hit your (potential) customer’s nerve. To achieve this, you have to approach the needs and problems faced by your target audience in their everyday life and work.

Is do-it-yourself market research suitable for my company? Which tools should I use? We explain when you should try to analyze the market yourself and when it is better to consult experts.