Customer Insights

If you want to compete on the market with a new or existing product, you have to hit your (potential) customer’s nerve. To achieve this, you have to approach the needs and problems faced by your target audience in their everyday life and work.

Is do-it-yourself market research suitable for my company? Which tools should I use? We explain when you should try to analyze the market yourself and when it is better to consult experts.

Ever felt like taking a peek right over your users’ shoulders? You and every other marketer.

Maintaining your own customer relationships is important. Not only does this ensure long-term customer loyalty, it is also an important step toward customer-centric work. But how do you achieve optimal customer satisfaction? And what is particularly important in the B2B sector? We’ve put together our top ten tips to help you take your customer relationships to the next level.

To successfully acquire new customers, one cannot shy away from unconventional methods. To generate leads, you should always know where and by whom your products, services or skills are needed.