Customer Insights


Practical Tips

Practical Tips

Cross-selling: 6 underrated tips

Cross-selling provides you with new potentials for more sales. Did you know that the chance of selling to an existing customer is about 60-70%. To new customers you will only sell about 5-20%. In this article we explain what cross-selling is and share 6 tips on how your company can optimize cross-selling.

Upselling Header
Practical Tips

Up-selling: 5 underrated tips

Get more out of your existing customer relationships with the right upselling strategy. Up-selling works even better than cross-selling. In this article, we explain how to upsell successfully without coming across as pushy.

Website Visitor Identification
Practical Tips

Website Visitors Identification – find B2B leads easier!

Do you know who exactly is visiting your website? According to a recent study by Mapp, 53% of marketers surveyed don’t know how to identify their website visitors. In this article, we’ll explain how you can solve this problem with our managed Fankunde software and what other competitive advantages Website Visitors Identification can generally open up for you.