Practical Tips

Universal Analytics vs. Google Analytics 4: What is the real difference? » The 5 biggest changes of Google Analytics 4 at a glance ✓

How to successfully switch to Google Analytics 4 ✔ the right preparation ✔ Set up Google Analytics sensibly » 5 practical tips!

Cross-selling provides you with new potentials for more sales. Did you know that the chance of selling to an existing customer is about 60-70%. To new customers you will only sell about 5-20%. In this article we explain what cross-selling is and share 6 tips on how your company can optimize cross-selling.

Get more out of your existing customer relationships with the right upselling strategy. Up-selling works even better than cross-selling. In this article, we explain how to upsell successfully without coming across as pushy.

Using Northdata, you’ll be better informed during customer meetings and learn more about potential leads. In this article, we’ll tell you how to best use the tool.

Do you know who exactly is visiting your website? According to a recent study by Mapp, 53% of marketers surveyed don’t know how to identify their website visitors. In this article, we’ll explain how you can solve this problem with our managed Fankunde software and what other competitive advantages Website Visitors Identification can generally open up for you.