Practical Tips

Cross-selling provides you with new potentials for more sales. Did you know that the chance of selling to an existing customer is about 60-70%. To new customers you will only sell about 5-20%. In this article we explain what cross-selling is and share 6 tips on how your company can optimize cross-selling.

Get more out of your existing customer relationships with the right upselling strategy. Up-selling works even better than cross-selling. In this article, we explain how to upsell successfully without coming across as pushy.

Using Northdata, you’ll be better informed during customer meetings and learn more about potential leads. In this article, we’ll tell you how to best use the tool.

Do you know who exactly is visiting your website? According to a recent study by Mapp, 53% of marketers surveyed don’t know how to identify their website visitors. In this article, we’ll explain how you can solve this problem with our managed Fankunde software and what other competitive advantages Website Visitors Identification can generally open up for you.

Many marketers still underestimate or overlook the potential of Google Trends as an all-round marketing weapon. This tool is free and will add value to your SEO, sales and content strategies.

To create products and services that are focused on your customers, you need to talk to them and conduct customer development interviews. This is often easier said than done as there are a number of challenges and pitfalls lurking here.