Customer Insights


Practical Tips

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Practical Tips

How to conduct perfect customer development interviews

To create products and services that are focused on your customers, you need to talk to them and conduct customer development interviews. This is often easier said than done as there are a number of challenges and pitfalls lurking here.

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Practical Tips

Market Research – Can I just do it myself?

Is do-it-yourself market research suitable for my company? Which tools should I use? We explain when you should try to analyze the market yourself and when it is better to consult experts.

Practical Tips

B2B Customer Relationship Improvement: Our top 10 practical tips

Maintaining your own customer relationships is important. Not only does this ensure long-term customer loyalty, it is also an important step toward customer-centric work. But how do you achieve optimal customer satisfaction? And what is particularly important in the B2B sector? We’ve put together our top ten tips to help you take your customer relationships to the next level.