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Product & Market

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Product & Market

Go-to-Market Plan: Necessary for a Functioning Business

Companies are constantly in an active process of new market entries (go-to-markets) or product launches. Be it when new markets are to be opened up or new products or product variants are launched on the market.

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Product & Market

Strategic Growth with the Ansoff Matrix

The Ansoff Product Market Growth Matrix is ​​a very useful tool for developing market launch strategies. The matrix for product and market context provides decision makers, entrepreneurs and marketers a framework for developing their company’s growth strategies.