Customer Insights
Magazine
For you to be able to successfully market your product or service, there must also be a corresponding demand. But how exactly does this demand arise, and what factors influence it?
A tough economic winter is coming. With fewer “feet on the ground” you need to convert the leads you have, especially digital ones.
Every product and every service serves a specific market. However, this market is not homogeneous, but consists of many different people with different needs.
Climate protection, sustainability and renunciation – long overdue developments. Growth on the one hand, sacrifice on the other.
The Ansoff Product Market Growth Matrix is a very useful tool for developing market launch strategies. The matrix for product and market context provides decision makers, entrepreneurs and marketers a framework for developing their company’s growth strategies.
Until a few years ago, product development processes were characterized by a pure inside-out perspective. Cascading in long waterfall-like procedures, new products or product versions (releases) were created in a lengthy process.
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