Magazine

A tough economic winter is coming. With fewer “feet on the ground” you need to convert the leads you have, especially digital ones.

Every product and every service serves a specific market. However, this market is not homogeneous, but consists of many different people with different needs.

Climate protection, sustainability and renunciation – long overdue developments. Growth on the one hand, sacrifice on the other.

The Ansoff Product Market Growth Matrix is ​​a very useful tool for developing market launch strategies. The matrix for product and market context provides decision makers, entrepreneurs and marketers a framework for developing their company’s growth strategies.

Until a few years ago, product development processes were characterized by a pure inside-out perspective. Cascading in long waterfall-like procedures, new products or product versions (releases) were created in a lengthy process.

You are interested in what focused steps it takes for a successful a go to market? Here is our go-to-market playbook.