Product & Market

Category design is a rather young business theory that originated in Silicon Valley. The aim is to create new marketing channels – i.e. categories – by innovators tapping into niches.

For you to be able to successfully market your product or service, there must also be a corresponding demand. But how exactly does this demand arise, and what factors influence it?

A tough economic winter is coming. With fewer “feet on the ground” you need to convert the leads you have, especially digital ones.

Every product and every service serves a specific market. However, this market is not homogeneous, but consists of many different people with different needs.

Climate protection, sustainability and renunciation – long overdue developments. Growth on the one hand, sacrifice on the other.

The Ansoff Matrix for Product Market Growth is ​​a very useful tool for developing market launch strategies. The matrix for product and market context provides decision makers, entrepreneurs and marketers a framework for developing their company’s growth strategies.