Customer Insights
Companies are constantly in an active process of new market entries (go-to-markets) or product launches. Be it when new markets are to be opened up or new products or product variants are launched on the market.
A tough economic winter is coming. With fewer “feet on the ground” you need to convert the leads you have, especially digital ones.
The Ansoff Product Market Growth Matrix is a very useful tool for developing market launch strategies. The matrix for product and market context provides decision makers, entrepreneurs and marketers a framework for developing their company’s growth strategies.
You are interested in what focused steps it takes for a successful a go to market? Here is our go-to-market playbook.
The Product Market Fit, ie bringing the right product together with the right market, is evidence of the greatest customer understanding.
Have you ever considered what some evergreen products like the “Coke” from Coca Cola do, what others are not capable?
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
