Unconventional PR4. January 2019
Engineering as Marketing14. January 2019
Before your lips meekly fold an origami of „it won’t work", make sure to swing through the idea6 parcour.
About the author
I came across Martin Gaedt at the beginning of 2014, as I was reading an article about his newly released book called "Mythos Fachkräftemangel" in VDI News. I found the topic extremely exciting and soon bought the book for myself. From what I found in the process of reading Martin seems to me like a person who has a very clear position in life, the one who thinks outside the box not only in his performance as a writer but also as a business founder and entrepreneur.
I felt a powerful desire to get to know this person, so I didn’t waste time and reached out to him through the common career network, and later, in the course of establishing our own company, I contacted him for the second time on the telephone. In the course of our closer communication, as I was learning more and more about this fascinating personality, I already enjoyed his company because I found his open-mindedness, hi experience, and his ideas-rich mind tremendously inspiring.
My personal key takeaways
Rocking your ideas is more than just a method. In fact, the so-called Ideen6-Parkour works as a pendulum that swings back and forth and through this stimulating the idea concept from the two sides — its analytical constituent and open constituent.
curious inquiring openness
Imagine your initial idea being a little caterpillar that is so tender and helpless move on the ground. Do you wish this idea to one day turn into a fancy butterfly, spread the colorful wings and learn to fly? — Then be cautious and careful, don’t step on it accidentally. Give it a helping hand, don’t be overly critical nipping it in the bud, create a conducive atmosphere instead.
Articulate your destination point for all of your team members as clear as possible. You will find out that a seemingly impossible goal may release enormous energy to rock your idea.
All of us have something in common: we pretty often view some things and tasks as a mission impossible type. We tend to get self-deprecating settling for less than we are actually capable of achieving. Although your appetite for risk as such doesn’t guarantee success, it is surely a great prerequisite to make your idea rock.
Ideas that sparkle in our minds can be of good or bad quality and shades the same as the ingredients you use to roast or bake something delicious. If the chosen ingredients are proper, in a proper combination and proportion, the idea will blossom and gain impetus. But in terms of our „idea team”, it has o be acknowledged that what is missing on your ingredients list can mix with nothing, can complement nothing because it's not even there.
Most people think of the light, and they look to find it. Yet often it is the darker spot that leads the way to the light where the creativity resides — all it takes is a few steps in the darkness. And some rules will have to be broken as well because you should start outside the box.
Some particular words of the formulations spark associations. Come on, try yourself. What do you imagine when closing your eyes and hearing me say „paper airplane"?
If the problem you are working you does not yield, switch off, forget about your problem, let go of it.
In the course of this amazing parcours element, Martin Gaedt demonstrates a sort of mnemonic or a reminder pattern of how an idea can be mixed which enables you to look at it from an absolutely another perspective.
- Turn around
- Prune it
- Question it
- Change rule
- Increase benefit
- Make mistakes
Do not fall in love with your idea, because you can simply wind up in the wrong ballpark with it. No idea is perfect right away, you should let it closer and deeper inside, make friends with it.
Let your diamond shine as a first prototype that can then attract other people. Watch out for the reactions you get like a boomerang.
At this stage, some major principles should be put in place, so that you could set clear goals for yourself and make decisions that, in their turn, will definitely open some new opportunities for you.
Only challenging what is deemed ordinary, stepping out of the comfort zone and getting a few bumps, you n develop and gain maturity.
How far will you jump today? How far will you jump tomorrow? Do your expectations go beyond what is viewed as customary or ordinary? Be attentive to avoid disruption.
Things often don’t go as planned. And if it happened to you have to man up and let go of your ideas, whatever fantastic they seemed to you, and generate a new one, a better one and start again.
In his book, Martin Gaedt puts so many questions to a reader, that first time I was asking myself "Is he serious? It is supposed to be a specialized book“. He has laid out things that by that time had not yet been developed in my imagination, and he did it in a grand fashion. It is just amazing how he managed to involve the reader in this question-answer-ping-pong. Try it yourself. There is a movie running inside your mind, and you can virtually feel how this book makes you think, arouses creativity in you. I am glad to rock new fantastic ideas with both in my professional and private life.
Link recommendations regarding the topic
Actually, to purchase the book, published thanks to Murmann Publishers
, would be the first tip that I would give. Up until now, it is available in the German language. You can easily purchase it here, on Amazon
. If you wish to get in contact with Martin you can visit his website
or reach him via Linkedin
In order to generate ideas, — on your own or while brainstorming in a team, — you have to engage with creative techniques. It does not matter whether your work with 6-3-5-method (brainwriting), Design Thinking or the actual brainstorming as it is. You can find out more about it in Jochen Mai’s book Career Bible. If you are active and inquisitive, you will definitely find some meetup groups around, for instance around the topic Design Thinking
, where you can discuss important things with like-minded people, for instance, about how to make ideas work and change reality.
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