Sales Battle Card examples and fields
The solution overview is about presenting the value proposition of your company as crisp as possible and understandable for the customer. Tip: Avoid using difficult technical terms wherever possible.
The target audience is to provide a clear picture and a description of your target persona of your existing customer segments or prospect. You can use our analysis product, the "customer empathy map" for a quick derive. Find maybe the place also to bring your golden questions for better qualifying your market segmentation.
Describe the customer's pain or need in this area as understandably as possible. This pain points section is either working for b2b buyers as well as for b2c buyer personas and solves as a checklist to show the experience of your rep.
In this section, you will briefly discuss which (at best) measurable benefits a possible customer has with your solutions or value propositions.
When to engage / when not to engage
This information helps reps and give a competitive intel when he / she should stop interacting with the client or, on the other hand, when he should persist.
Key product features
Here you can point out the core features of your product or service, optionally the ones which in a specific industry show your strenghts the best (derived from your competitive analysis).
See the supported systems supported by your product here. For example, in a software they offer run here on a specific hardware or operating system.
The Frames section, which you can also prove otherwise, is borrowed from the bestseller "Pitch Anything
" and contains the various frames in which you put yourself and your opponent in a situation. You could alternatively add some basic information about your sales process, purchasing with you etc..
In this table you can list the differences between your product or company and your main competitor segments or specific competitors. The contents in this column should be the compressed results of your competitor analysis.
Enter the questions most frequently asked by your clients about your product or solution here. These customer issues will also be an important advance in future customer dialogs to win the competitive battle when anticipating potential questions or even to dispel their doubts. Compared to a consultancy group you should be interested in taking all the intel, analysis and specifics in help to generate your customer's next best answers and specific propositions.
Customer / case study / reference
Show relevant customers examples, success stories or references of partners from the past or existing clients to show parallels to a potential customer. This strategy will strengthen your proof in selling and help to overcome optional weaknesses.
Pricing and Licensing
Focus and describe briefly and specifically what your pricing model looks like, optionally compared to a specific competitor.
In this area you'll find space for additional information where a potential customer can receive even more information (e.g. blog, twitter linkedin) or network with you.
How do I use the Sales Battle Card?
You are welcome to use the free template of the Sales Battle Card for your sales enablement. Subscribe, fill the first version and use it as a live document that should be updated regularly.
Then make it available to your Sales, Marketing, Customer Support, and other parts of the company who might be in touch with customers over the phone.
This can be in digital form or as a print for the desk pad.