Customer Insights.

Dear customer,
Who are you, how do you feel, think and act?

I do not know exactly, You are our most valuable resource, without you our business model would not work.

It is a mistake to relate customer insights purely to the consumer. "Customer" means much more. It also includes your colleagues, teams and partners.

André Wehr
André Wehr

Co-Founder & Managing Director
tractionwise

That is why our solutions exist.

Empathy Gap

That is why our solutions exist.

Empathy Gap

The customer insights suite.

The product for functioning customer relationships.

Customer Insights Suite bright version
Customer Insights Services hero

Customer insights services.

As unique as your company.

Your organization becomes a ...

Customer - Understander

Customers understand your value proposition and your positioning

Customer - Magnet

Customers become fans and enthusiastic recommenders

Customer Developer

The focus of your activities is always the customer with his problems and needs

Our solutions will serve these people

Are you one of them?

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

Your goal for your company is constant turnover development with new and existing customers.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company to the public.

Persona Customer Success Manager Head of Customer Success

Head of Customer Success

You help customers make optimal use of solutions and ensure a high level of satisfaction.

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

Your goal for your company is constant turnover development with new and existing customers.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company across to the public.

Persona Customer Success Manager Head of Customer Success

Head of Customer Success

You help customers make optimal use of solutions and ensure a high level of satisfaction.

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona Key Account

Head of Key Account Management

You and your team are responsible for the most important customers, and you develop upselling/cross-selling.

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona Key Account

Head of Key Account Management

You help customers make optimal use of solutions and ensure a high level of satisfaction.

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

tractionwise Solutions help you get the power on the road

In order to define a clear customer profile, tractionwise solutions are great. As a result, you simply manage to tell a clear storyline. For example, the “Sales Battlecard” makes you fit for any pitch – whether for customers or investors.

Marc Suess
Entrepreneur & Creative Dir.

Marc Suess
Marc Suess
Marc Suess