Understand Your Customers.

That's what we empower you and your team to.

You use data, processes and empathy for the benefit of inspiring customer relationships.

emotion-frau-ueberzeugt-tractionwise

It is a mistake to relate customer insights purely to the consumer. "Customer" means much more. It also includes your colleagues, teams and partners.

André Wehr
André Wehr

Co-Founder & Managing Director
tractionwise

Empathy Gap

That is why our solutions exist.

Self-perception and perception by others are miles apart.

That is why our solutions exist.

Empathy Gap

tractionwise Solutions help you to drive growth

In order to define a clear customer profile, tractionwise customer intelligence solutions are great. As a result, you simply manage to tell a clear storyline. For example, the “Sales Battlecard” makes you fit for any pitch – whether for customers or investors.

Marc Suess
Entrepreneur & Creative Dir.

Marc Suess
Marc Suess
Marc Suess
Customer Insights Services hero

Customer insights services.

As unique as your company.

The customer insights suite.

Our services, tied into a useful package.

Customer Insights Suite bright version

WHY

well-maintained customer relationships are as important as vitamins for you.

WHY

customers and their commitment must become our passion.

WHY

we are convinced to understand customers.

Our solutions will serve these people

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

Your goal for your company is constant turnover development with new and existing customers.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company to the public.

Persona Customer Success Manager Head of Customer Success

Head of Customer Success

You help customers make optimal use of solutions and ensure a high level of satisfaction.

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

Your goal for your company is constant turnover development with new and existing customers.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company across to the public.

Persona Customer Success Manager Head of Customer Success

Head of Customer Success

You help customers make optimal use of solutions and ensure a high level of satisfaction.

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona Key Account

Head of Key Account Management

You and your team are responsible for the most important customers, and you develop upselling/cross-selling.

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona Key Account

Head of Key Account Management

You help customers make optimal use of solutions and ensure a high level of satisfaction.

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

We are trusted by brands you trust​

Customers and partners tell the best stories
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