Customer Insights Services.

Expert knowledge from tractionwise directly into your company.

Solving blockades in customer relations often requires a change of perspective.

Achieve clarity with Customer Development about what your customers really expect from you.

Customer Insights Services hero

Simply better Customer Relations

Analyse and optimize the relevant success factors with the customer insights services.

Customer Relations Reverse Engineering

Discover opportunities and risks of existing customer relations within your CRM.

Category and value proposition design

Position your solutions and your company in a customer relevant category.

Go to Market Power

Accelerate your upcoming go to market or launch with a customer centric partner.

CRM Reverse Engineering

CRM Reverse Engineering.

Discover the opportunities and risks of existing customer relations

  • Initial situation:
    Within Customer Relationship Management, only the tip of the iceberg of customer relationships is really known to you. You wonder why some deals don't come off and who is responsible for up- and cross-selling in the customer company.
  • Approach:
    Together we examine existing customer relationships, deals won and not won. From this we derive a strategy roadmap how you can generate fans from your ideal customers.
  • Wins & Learnings:
    You get clarity for show stoppers and accelerators and change the expectations of your customers into scalable sales.

Customer Development.

Decipher the needs of tomorrow's customers

  • Why:
    So far you have been pushing your product development in a direction of which you are unsure whether a customer needs it at all. There is the other way to develop agilely and with customers. 
  • How:
    In the actual execution we focus on problem and solution interviews in combination with the right questions on relevant platforms and in groups.
  • Wins & Learnings:
    Your use cases and user stories really become product-relevant and you save time and money.  
Customer Development Services
Value Proposition Design Services

Value Proposition Design.

Position your solutions and your business in a whole new category

  • Initial situation:
    Customers do not understand the true added value of your solutions. It is difficult for you to differentiate yourself from your competitors except by price. 
  • Approach:
    Through Category Design we define a partly completely new category for your company. The entire storyline that your company tells is simple and understandable for customers. 
  • Wins & Learnings:
    You boost your sales because you won't get involved in the price war any further. The category and the value proposition will switch your business being magnetic for customers.

Go to Market Power.

Accelerate your market entry with a customer-centric partner

  • Initial situation:
    You plan to release a new product, a release or an entry into a new market. 
  • Approach:
    We place your customers at the centre of the entire preparation and implementation of the Go to Market. With a tried and tested Playbook, we bring the power to the ground together. 
  • Wins & Learnings:
    Your market entry budgets don't go up in smoke, but bring your company closer to the right customers. 
Go to Markte Services

One or more of the Customer Insights Services are thrilling You?

Your benefits with the tractionwise Customer Insights Services

relevance

Your solutions get the right attention and don't experience the Kodak moment.

cost savings

When investing in your customers, you no longer burn your hard-earned money.

increase in turnover

Revenue comes from execution, you will be catapulted upwards.

We are trusted by brands you trust

Customers and partners tell the best stories

We address these people with our solutions

Are you one of them?

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You support customers in the optimal use of solutions and ensure a high level of satisfaction.

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

The constant turnover development with new and existing customers is your motivation for your company.

Persona Key Account

Head of Key Account Management

You and your team are responsible for the most important customers and develop upselling/cross-selling.

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You support customers in the optimal use of solutions and ensure a high level of satisfaction.

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

The constant turnover development with new and existing customers is your motivation for your company.

Persona Key Account

Head of Key Account Management

You and your team are responsible for the most important customers and develop upselling/cross-selling.

B2B Companies win the the unbiased perspective of the customer

tractionwise has the best services on the market to sharpen a customer profile. This helps take marketing messages and product development to a new level. With tractionwise, creating and optimizing customer profiles won’t cost you extra time. 

André Wehr
CEO @ tractionwise

André Wehr vor transparentem Hintergrund
André Wehr vor transparentem Hintergrund
André Wehr vor transparentem Hintergrund

367 different customer requirements decoded

Become part of the tractionwise community. Test us and get the best out of your customer relationships. Especially if you are currently launching a new product, entering new markets or want to understand your customers better.