Customer Insights Services.

Adaptable and unique, just like your company.

Together we analyze your customer relationships and explore the challenges and wishes of your customers.

In this way, you understand every touchpoint of the customer journey and gain valuable customer insights.

Simply enthusiastic customer relations.

Analyze and optimize the relevant success factors with our customer insights services.

CRM Analysis & Optimization

Discover your opportunities in customer relationships in your CRM.

Customer Development

Decipher the needs & wishes of your current and future customers.

Tracking of Users

Know how customers use your digital products.

Value Proposition Design

Develop the value proposition of your products for your customers.

Marketing Portfolio Power

Reach customers in functioning channels, without wastage.

CRM Analysis & Optimization.

Discover the opportunities and risks of existing customer relations

Initial situation:
Within Customer Relationship Management, you only really know the tip of the iceberg in customer relationships. You wonder why some deals don't come into existence, and who is responsible for upselling and cross-selling in the customer company.
Approach:
Together, we examine existing customer relationships, deals won and those not won. From there, we derive a strategy roadmap for you to turn your ideal customers into fans.
Wins & Learnings:
You get clarity for show-stoppers and accelerators and convert customer expectations into scalable sales.

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Customer Development.

Decode the needs of tomorrow's customers

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76% of customers expect organizations to understand their individual needs

Forbes "Mind the Customer Expectation Gap"

Tracking User behavior.

Be aware of how customers use your digital products.

Initial situation:
Customers move through your digital products without you understanding how. You miss the crucial facts for up- and cross-selling as well as product development.
Approach:
By tracking user behavior, we help your team understand the usage paths of users. Complemented by heatmapping and user testing, customer needs and preferences become clear. More about tracking user behavior.
Wins & Learnings:
You leverage your revenues because you don't continue to develop according to gut feeling. Your team will develop logical sales opportunities based on facts and figures.

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Value Proposition Design.

Position your solutions and your business in a whole new category

Initial situation:
Customers do not understand the truly added value of your solutions. It is difficult for you to differentiate yourself from your competitors except by price.
Approach:
Through Category Design, we define a partly completely new category for your company. The entire storyline your company tells is simple and understandable for customers.
Wins & Learnings:
You get a boost in sales because you are no longer involved in the price war. Your new category and the value proposition will turn your business into a magnet for your customers.

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Marketing Portfolio Power.

Accelerate your market entry with a customer-centric partner

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What is YOUR current situation looking like?

Your benefits the tractionwise Customer Insights Services

relevance

Your solutions get the right attention and don't experience the Kodak moment.

cost savings

When investing in your customers, you no longer burn your hard-earned money.

increase in turnover

Revenue comes from execution you will be catapulted upwards.

We are trusted by brands you trust

Customers and partners tell the best stories

We address these people with our solutions

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

Managing Director / CEO

Constant turnover development with new and existing customers is your goal for your company.

Head of Key Account Management

You and your team are responsible for the most important customers and develop upselling/cross-selling.

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

Managing Director / CEO

Constant turnover development with new and existing customers is your goal for your company.

Head of Key Account Management

You and your team are responsible for the most important customers and develop upselling/cross-selling.

565+ different customer requirements decoded

Become part of the tractionwise community. Test us and get the best out of your customer relationships. Especially if you are currently launching a new product, entering new markets or want to understand your customers better.

B2B Companies win the the unbiased perspective of the customer

tractionwise has the special services to sharpen the profile of your customer. This helps rising marketing messages and product developments to the next level. With tractionwise, creating and optimizing customer profiles won’t cost you extra time.

André Wehr
CEO @ tractionwise