Customer Insights Services.

Expert knowledge from tractionwise directly into your company.

Solving blockades in customer relations often requires a change of perspective.

Achieve clarity about what your customers really expect from you with Customer Development.

Customer Insights Services hero

Simply better Customer Relations

Analyze and optimize the relevant success factors with our customer insights services.

Customer Relations Reverse Engineering

Discover opportunities and risks of existing customer relations within your CRM.

Category and value proposition design

Position your solutions and your company in a customer-relevant category.

Go-to-Market Power

Accelerate your upcoming go-to-market strategy or launch with a customer-centric partner.

CRM Reverse Engineering

CRM Reverse Engineering.

Discover the opportunities and risks of existing customer relations

  • Initial situation:
    Within Customer Relationship Management, you only really know the tip of the iceberg in customer relationships. You wonder why some deals don't come into existence, and who is responsible for upselling and cross-selling in the customer company.
  • Approach:
    Together, we examine existing customer relationships, deals won and those not won. From there, we derive a strategy roadmap for you to turn your ideal customers into fans.
  • Wins & Learnings:
    You get clarity for show-stoppers and accelerators and convert customer expectations into scalable sales.

Customer Development.

Decode the needs of tomorrow's customers

  • Why:
    So far, you have been pushing your product development in a direction in which you are unsure whether a customer needs it at all. You need another way to develop flexibly and together with your customers. 
  • How:
    We focus on problem and solution interviews in combination with the right questions on relevant platforms and in groups.
  • Wins & Learnings:
    Your use cases and user stories really become product-relevant, saving you time and money.
Customer Development Services
Value Proposition Design Services

Value Proposition Design.

Position your solutions and your business in a whole new category

  • Initial situation:
    Customers do not understand the truly added value of your solutions. It is difficult for you to differentiate yourself from your competitors except by price. 
  • Approach:
    Through Category Design, we define a partly completely new category for your company. The entire storyline your company tells is simple and understandable for customers. 
  • Wins & Learnings:
    You get a boost in sales because you are no longer involved in the price war. Your new category and the value proposition will turn your business into a magnet for your customers.

Go-to-Market Power.

Accelerate your market entry with a customer-centric partner

  • Initial situation:
    You plan to release a new product, a release or an entry into a new market. 
  • Approach:
    We place your customers at the centre of the entire preparation and implementation of the Go-to-Market strategy. With a tried and tested Playbook, we bring the power onto the road together. 
  • Wins & Learnings:
    Your market entry budgets no longer go up in smoke, but bring your company closer to the right customers. 
Go to Market Services

One or more of the Customer Insights Services are thrilling You?

Your benefits the tractionwise Customer Insights Services

relevance

Your solutions get the right attention and don't experience the Kodak moment.

cost savings

When investing in your customers, you no longer burn your hard-earned money.

increase in turnover

Revenue comes from execution you will be catapulted upwards.

We are trusted by brands you trust

Customers and partners tell the best stories

We address these people with our solutions

Are you one of them?

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

Constant turnover development with new and existing customers is your goal for your company.

Persona Key Account

Head of Key Account Management

You and your team are responsible for the most important customers and develop upselling/cross-selling.

Persona Head of Sales CRO CSO

Chief Revenue Officer / Head of Sales

You drive scalability and build up a customer-centric organization, delivering revenue and gross margin.

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

Constant turnover development with new and existing customers is your goal for your company.

Persona Key Account

Head of Key Account Management

You and your team are responsible for the most important customers and develop upselling/cross-selling.

367 different customer requirements decoded

Become part of the tractionwise community. Test us and get the best out of your customer relationships. Especially if you are currently launching a new product, entering new markets or want to understand your customers better. 

B2B Companies win the the unbiased perspective of the customer

tractionwise has the best services on the market to sharpen a customer profile. This helps rising marketing messages and product developments to the next level. With tractionwise, creating and optimizing customer profiles won’t cost you extra time. 

André Wehr
CEO @ tractionwise

André Wehr vor transparentem Hintergrund
André Wehr vor transparentem Hintergrund
André Wehr vor transparentem Hintergrund