Customer Development | CRM Analysis | Tracking | Value Proposition | Marketing Portfolio

CRM Analysis and Optimization

Opportunities in customer relations and initiations

Your customer processes and data need to be measured in order to optimize them. Avoid always the same mistakes in contact points with your customers. CRM analysis and optimization supports you in every phase of the data-based development of existing and new customers. 

Organized processes and maintained data are the basis for your sales forecasts. This way you ensure that you reduce acquisition costs and increase the value of your customers (customer lifetime value or LTV). 

Get account recommendations for action


Identify the resource-intensive customer processes

Discover the power of customer data

CRM Analysis Data Flow

"80% of time spent on understanding, collecting and cleaning data, 15% analysis and models, 5% reporting. Whether it's web analytics or CRM mining, I've never experienced clean data. And yes, sometimes it feels like a plumber first flushing the pipes free of data sludge."

Tom Alby
CDO and "Data Freak"
André Wehr

André Wehr

Managing Director

Today, companies are sitting on a treasure trove of data that they only have to lift for the benefit of their customers and their company.  Instead, they often rely on the principle of hope and gut feeling in customer relationships. 

We use CRM analysis and optimization to create a strong bond between you and your customers. This makes up- and cross-selling a breeze. 


Optimize processes and data
for higher customer ROI.
What are you waiting for?

Frequently asked questions (FAQ)

There is a customer database in your company. It also contains a lot of information. But you, your marketing, sales and account management departments find it difficult to have a consistent view and use the data for the benefit of your customers. 

This is where CRM analysis and optimization comes into play. With our unbiased perspective we uncover your data treasures and the opportunities in your processes. 

As a managing director or board member you use tractionwise’s CRM analysis and optimization to organize processes, maintain data and ultimately make comprehensible forecasts. 

As Head of Marketing, Head of Sales or Head of Account Management, you gain direct insight into the interfaces to your partner departments to break down silo boundaries with CRM. 

We are working hard on a trial for our CRM analysis and optimization. The compact overview of our prices and services can be found again on our prices page. 

You already have a special question because of your CRM? Just save an appointment about the calendar availability of André by using the keyword #CRM-analysis-question. 

Your contact for possible questions about CRM analysis and optimization is our managing director André Wehr. 

Contact us directly via this form

Input needed to convince your colleague?

You are interested in a cooperation with tractionwise, but you have to convince your department head or purchaser first?

Then use our fact sheets or contact us.

Compact on one page
  1. Where you stand today
  2. Where you want to go
  3. Our proven process
  4. How long it will take
  5. What we need from you
  6. What it costs
  7. Frequently asked questions