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Customer Development | CRM Analysis | Tracking | Value Proposition | Marketing Portfolio

Tracking User behavior

Know how customers use your digital products

You need to understand how customers and users behave in your digital products! Avoid gut decisions for further development and instead rely on numbers, data and facts. 

In this way, you ensure that you do not develop products without taking into account customers and the market. Consequently, your products will go from optional or nice to have to must have. 

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Understand what your users are looking for

  • Conversion goals: We examine how different pages and sections of your product perform and find out what your customers are dealing with.
  • Behavioral flow: We work out in which steps the customers behave within their customer journey through your product. We work out where your customers' shoes pinch and answer this question in a focused way.
  • Drop offs and problem areas: We identify points on the customer journey where your users get stuck, struggle, get confused and leave the product again.
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UX and Usability

  • User behavior through heat maps: We analyze the areas that your customers pay special attention to and where the view is (too) fast.
  • Scroll depth analyses: We visualize the scrolling behavior of your users, so that important actions and functions are visible.
  • Recording user sessions: We eliminate guesswork with recordings of user behavior, including clicks, taps and mouse movements, and discover problems in the usability of your digital products.

User research and heuristics

  • User testing: We recruit target customers, conduct live interviews with recorded tests of your products.
  • Heuristic analyses: We enrich the findings from customer and user tests with sound data from research.
  • Surveys: Using a proven question logic, we gain a deeper understanding behind the behavioral triggers and actions that users perform in your product.
Start tracking for your next project
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André Wehr

André Wehr

Managing Director
tractionwise

“Today, companies often have little or no idea how customers move around in their digital product and what they are looking for. We use user behavior tracking to give you a clear understanding of what customers want to achieve in your product. This enables us to optimize your products for converting actions.”

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Provide product users with an experience that inspires them.
What are you waiting for?

Request Tracking

Frequently Asked Questions (FAQ)

Your product is currently undergoing new or further development and you want to know what customers are looking for in it. 

You no longer want to listen to your gut feeling which features are important and which are nice to have. 

As a CEO or board member you use tractionwise’s tracking services to understand the return on invest, user acquisition or user churn from your digital products or websites. 

As Head of Marketing you make the most out of analytics, UX and user research to boost what works for your marketing. 

As Product Owner, you develop the product with usage of data, directly from your user base. 

We are working hard on a trial for our User Behavior Tracking. The compact overview of our prices and services can be found on our prices page. 

You have a special question for your company? Just save an appointment about the calendar availability of André by using the keyword #Tracking-User-Behavior-Trial. 

Your contact person for possible questions regarding tracking of user behavior is our managing director André Wehr. 

Contact us directly via this form. 

Input needed to convince your colleague?

You are interested in a cooperation with tractionwise, but you have to convince your department head or purchaser first?

Then use our fact sheets or contact us.

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Compact on one page
  1. Where you stand today
  2. Where you want to go
  3. Our proven process
  4. How long it will take
  5. What we need from you
  6. What it costs
  7. Frequently asked questions

Download the Fact Sheet for Tracking User Behavior

About

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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.

Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.

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