Your customer relations.

Just better. With tractionwise.

A profitable company begins with the essential: a functioning relationship with customers, a relevant value proposition and messages in effective channels.

Customer Insights Suite dark version

It is time for a better Customer ROI.

The Customer Insights Suite supports your analysis and optimization of your customer relationship’s essential success factors

Market and Competition

Discover undersupplied needs in the market with market companions.

Buying Center and Customer Persona

Use the potential of psychological levers and social DNA.

Value Proposition Design

Find content and channels for a relevant value proposition.

Markt Segmentierung Suite

Market and Competition.

Discover underserved needs by the competition

  • Initial situation:
    Your potential customers leave traces using the Internet, for example about disappointment with your competitions' service, undersupplied needs.
  • Approach:
    Get access to those platforms and locations where your future customers will provide you with tangible data on where their real needs.
  • Wins & Learnings:
    You save a lot of effort and receive a rapid overview of the market and its participants.

Buying Center and Customer Persona.

Use the potentials of social dynamics

  • Initial situation:
    You only understand the "tip of the iceberg" in your customer base or when looking into the market. You typically wonder, "with whom do we have to get into a conversation?".
  • Approach:
    With the Buying Center and the Buyer Persona, recognize and understand the decision-makers in companies you want to sell to.
  • Wins & Learnings:
    You can make the right and current contacts without any detours. This will save you a lot of time and stress.
Buying Center Persona Suite
Value Proposition Design Suite

Value Proposition Design.

Discover new formats and channels to exploit

  • Initial situation:
    Your value proposition is written in "your language" and you get the feeling that your customers don't really understand you.
  • Approach:
    Translate your value proposition into messages and channels that customers understand, by talking about their desired outcome.
  • Wins & Learnings:
    You attract fan customers instead of "customers from hell". This way you achieve more sales through recommendations from the right customers, and you simply feel comfortable when things are going well.

Are you interested in these fields of application?

Benefits of the tractionwise Customer Insights Suite

increase revenues

Almost magically attract long-term relationships with the right customers

remain relevant

Customer-centric development protects you from the Kodak moment

save costs

Your marketing and sales budgets no longer fizzle out on irrelevant channels.

We are trusted by brands you trust​

Customers and partners tell the best stories
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We address these people with our solutions

Are you one of them?

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company across the entire organisation. 

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

The constant turnover development with new and existing customers is your motivation for your company.

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company across the entire organisation. 

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

The constant turnover development with new and existing customers is your motivation for your company.

Medium-sized companies get an unclouded customer's view

According to Bain & Company, 80% of companies believe to understand their customers and to deliver a truly great experience. Only 8% of customers confirm this

tractionwise is the best solution on the market to achieve clarity and timeliness about your client profile.  

Manuel Schmidt
CMO @ tractionwise

Manuel Schmidt vor transparentem Hintergrund
Manuel Schmidt vor transparentem Hintergrund
Manuel Schmidt vor transparentem Hintergrund