Your customer relations.

Our services, tied into a useful package.

Together we analyze your customer relationships and explore the problems and wishes of your customers.

This way, we understand every touchpoint of the customer journey and develop your customer relationships into fan customers. Until it runs!

First, learn what makes our customers tick

It is time for a better Customer ROI.

The Customer Insights Suite supports you optimizing your customer relationship’s essential success factors

Market and Competition

Discover undersupplied needs in the market with market companions.

Buying Center and Customer Persona

Use the potential of psychological levers and social DNA.

Value Proposition Design

Find content and channels for a relevant value proposition.

Medium-sized companies get an unclouded customer's view

According to Bain & Company, 80% of companies believe to understand their customers and to deliver a truly great experience. Only 8% of customers confirm this.

tractionwise is the best solution on the market to achieve clarity and timeliness about your client profile.

Manuel Schmidt
CMO @ tractionwise

Market and Competition.

Discover underserved needs by the competition

Look, what our customers say

Buying Center and Customer Persona.

Use the potentials of social dynamics

Check our customer development approach

Value Proposition Design.

Discover new formats and channels to exploit

Initial situation:
Your value proposition is written in "your language" and you get the feeling that your customers don't really understand you.
Approach:
Translate your value proposition into messages and channels that customers understand, by talking about their desired outcome.
Wins & Learnings:
You attract fan customers instead of "customers from hell". This way you achieve more sales through recommendations from the right customers, and you simply feel comfortable when things are going well.

Find out about Value Proposition Design here

Do these initial situations look familiar to you?

Benefits of the tractionwise Customer Insights Suite

increase revenues

Almost magically attract long-term relationships with the right customers

remain relevant

Customer-centricity protects you from developing far from the market

save costs

Your marketing and sales budgets no longer fizzle out on irrelevant channels.

We address these people with our solutions

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

CMO / Head of Marketing

You communicate the vision, strategy and image of your company across the entire organisation.

Managing Director / CEO