Your customer relations.

The product for exciting customer relations.

Together we analyze your customer relationships and explore the problems and wishes of your customers.

In this way, you understand every touch point of the customer journey and gain valuable customer insights.

Customer Insights Suite dark version

It is time for a better Customer ROI.

The Customer Insights Suite supports your analysis and optimization of your customer relationship’s essential success factors

Market and Competition

Discover undersupplied needs in the market with market companions.

Buying Center and Customer Persona

Use the potential of psychological levers and social DNA.

Value Proposition Design

Find content and channels for a relevant value proposition.

Markt Segmentierung Suite

Market and Competition.

Discover underserved needs by the competition

Buying Center and Customer Persona.

Use the potentials of social dynamics

Value Proposition Design Suite

Value Proposition Design.

Discover new formats and channels to exploit

Do these initial situations look familiar to you?

Benefits of the tractionwise Customer Insights Suite

increase revenues

Almost magically attract long-term relationships with the right customers

remain relevant

Customer-centric development protects you from the Kodak moment

save costs

Your marketing and sales budgets no longer fizzle out on irrelevant channels.

We are trusted by brands you trust​

Customers and partners tell the best stories
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We address these people with our solutions

Are you one of them?

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company across the entire organisation. 

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

The constant turnover development with new and existing customers is your motivation for your company.

Persona Head of Product and Product Owner

Product Owner / Head of Product

You design product requirements in cooperation with your development team.

Persona CMO Head of Marketing

CMO / Head of Marketing

You communicate the vision, strategy and image of your company across the entire organisation. 

Persona CEO Geschäftsführer Vorstand

Managing Director / CEO

The constant turnover development with new and existing customers is your motivation for your company.

Medium-sized companies get an unclouded customer's view

According to Bain & Company, 80% of companies believe to understand their customers and to deliver a truly great experience. Only 8% of customers confirm this

tractionwise is the best solution on the market to achieve clarity and timeliness about your client profile.  

Manuel Schmidt
CMO @ tractionwise

Manuel Schmidt vor transparentem Hintergrund
Manuel Schmidt vor transparentem Hintergrund
Manuel Schmidt vor transparentem Hintergrund