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3. February 2019
traction Gabriel Weinberg Justin Mares

Traction | Book Review

3. November 2018
Customer Development tractionwise

Customer Development – Develop with and close to your customers

The risk of a market is the biggest risk new products are exposed to. Steve Blank Customer Development is the topic underlying the concept of „The […]
2. November 2018
Customer Empathy Traction

What do Customers want – The meaning of Customer Empathy

When you show deep empathy toward others, their defensive energy goes down, and positive energy replaces it. That’s when you can get more creative in solving […]