I bet, once you also have made a similar discovery:
The content of many different sources actually do not differ too much. Might we have wound up in a content-bubble and that’s why it seems so obvious to u? To my mind, hardly can we find a truly polarizing article these days.
Let other players go on with that. As some kind of “Kiosk-content”, that clients and readers find at every corner.
But you are going to go along with me a different way. You want your content to be outstanding; you want the power to leave an imprint in your customers’ memory.
So, here we go with my 8 tips for a great content.
#1 Go directly to the place where the shoe pinches your client
You know quite precisely what your customer wants. In case you want to reassure yourself and check your customers’ priorities and preferences, here is our Article
to guide you. So, you know the delicate places, those finest bits where your target group would be whooping with excitement or, on the contrary, sighing in disappointment.
Try to imagine your favorite customer. Maybe you even can make a sketch of him or her. Now, draw yourself a picture of how you are mentally listening to him and, finally, answer his/her question.
#2 Write simple enough for your grandma to understand
Yeah, we know, it is not that simple as it sounds. You are a true specialist in your field, your company delivering this mind-blowing product or that wonderful service. This is exactly the sticking point where your content has to work. Your reader does not have a dictionary for all your fancy professional terms, and he doesn’t have to. A person has visited your website, displayed a sheer interest in your company and the service you provide, so, be reasonable and do not complicate your customer’s path on his way to make a purchase.
#3 As is known, too much self-praise stinks
There already must be a reason why a potential customer turned his attention to you and visited your page. They probably want some answers, some professional advice, or just to be entertained, — isn’t that obvious? You are probably so good at something from the list, and this is your advertisement, so you do not need any extra. So, take courage to refrain from self-advertising content that is in abundance at any corner, just look around. Instead, entice your customers with your unique story, with a content that has a clear effect.
#4 Show trustworthyness
People are naturally programmed to trust authority; they are most likely to be convinced by someone who has experience and knowledge in some field where they need advice. There are many possibilities how you can ooze trustworthiness: some quote, simple references from some authority figures or a publication. Well, to illustrate in practice how important the trustworthiness, I recommend the book by Robert Cialdini "Influence – The Psychology of Persuasion
“. He says, "[...] Authority is one of the six key principles of persuasion“.
#5 Structure your content in digestible bits
Just for a second, imagine the following: