The 19 Traction Channels
1. Targeting Bloggers and Influencers
Make your very special offer for the sake of your goal and add a guest contribution project with which you can actually start. Concentrate on smaller blogs, because blog stories are filtered from the top.
Work on building proper relationships with the reporters specifically in your area, and always read what they write. AS long as you can lace your project milestones into a story, you can pitch this story to the professional journalists who can make it sound even better.
3. Unconventional PR
Execute a massive, attractive, advantageous, amusing and really original action. When you create something amazing for your customers, when they see your effort and feel like a part of your story then the amazing will follow for you and your business.
4. Search Engine Marketing (SEM)
Here you can test keywords, banner ads, demographic target group, landing pages and Cost per Click offers. Longer keywords offer an advantage since they compete less than shorter words; they are targeting more specific and often less competitive than generic keyword terms.
5. Social and Display Advertisement
First of all, you are supposed to have some rousing and captivating content. It’s better to have smaller content but easily divisible. When the content is divided the time comes for promotion boost.
6. Offline Ads
Search for Rest post offers in order to test this channel time and cost-effective.
7. Search Engine Optimization (SEO)
Concentrate on the process of building links and quality content. It will help to produce really unique and engaging content which will also simplify the link building process.
8. Content Marketing
As long as you start blogging stay focused, and give it a minimum of 6 months of your dedicated attention. The simplest and most unobtrusive way is to completely engage yourself into needs and problems of your target group and just write about it.
9. Email Marketing
Wonder what the key to success can be here? It’s personalization. It’s all about the person you are trying to reach out. There are lots of tools for you to test and enjoy, as well as various options to build and balance.
10. Viral Marketing
Find your viral pocket. You might already be going viral, just in a smaller subgroup of your target audience. Exactly in your endeavor to boost the scale you should “test, test, test”.
11. Engineering as Marketing
Look around your tools and pages. Maybe there is already something valuable among things you have that can start generating a positive result in customer growth? May it be something that your customers can already use and potential customers may be attracted by?
12. Business Development
Always pursue mutually beneficial relationships and partnerships. To make it the best way you can, you should, first of all, establish for yourself why a potential partner would be interested in collaboration with you.
In the beginning, do not cancel out the cold calls, because your first clients are first of all those who have some burning problems or needs and you are the one who can address these issues personally and lay a foundation for a future trustworthy relationship between your company name and your clients.
14. Affiliate programs
Here is a simple and cost-effective way to test your potential vendors, your ambassadors, and later, you will be able to search new affiliates through your customers' subscription base, for example, establishing new interesting and potentially beneficial contacts.
15. Existing Platforms
Only after you figure out where your potential clients hang out online — big popular platforms, niche platforms, or maybe a few at once — you can approach with greater precision.
16. Trade Shows
Plan appointments and dinners with potential partners beforehand. When you get to know your chosen interlocutor closer you can find out how you can approach them on site.
17. Offline Events
Ist all about testing on a small scale. Take your initiative to organize little meetups or go out and attend various events as a participant and learn from every your experience.
18. Speaking Engagements
Send your proposals well in advance, since the host will have to find a slot for you among other speakers. You are going to position yourself as a true expert there so that you can maximize your chances of a really powerful engagement.
19. Community Building
Cultivate and engage the preachers and advocates of your project. Encourage and actively participate in establishing and nurturing really fulfilling relationships between all the members of your community.
You would like to learn more about the channels? Read our articles with valuable hints. Here's the link to the channel overview