Customer insights in a short and crisp webinar – what’s new?
From basics to advanced tips, tricks and specific optimization measures.
Note: We are working on our webinars and will soon provide the first webinars. Needless to say, free of charge and available at any time.
CI 101
We know that it is not easy for companies in times of rapidly changing markets and shorter product cycles.
There are two extremes to move between when it comes to understanding customers.
Always available (soon)
CI for Product Developers
tba (CET)
CI for Sales
tba (CET)
CI for Marketing
tba (CET)
CI for Executives
tba (CET)
External knowledge directly inside your company
Together with your team, we develop a strong customer profile interactively from market and competitive information.
Your value proposition, your storyline and your category will be sharpened.
Your messages and channels for a Go to Market are highlighted, so that your power reaches the ground.
By means of a crisp segmentation and data from the market we achieve an initial profiling.
The decision-making unit, i.e. the buying center, represents the next level of customer understanding.
Arrived at the buyer persona, we develop the jobs to be done, i.e. your customers’ functional, social and emotional tasks.
Together we will find out about expectations of individual stakeholders and people in your buying center.
We develop a clear value proposition on different levels, from small elements like a tagline to a detailed pitch.
The definition and creation of a fresh category is the decisive step so that you don’t just stand out by your price.
Together, we work out what the big companies have already achieved in their field: Relevance through a new category of its own.
Example: Apple with the Tablet category.
We develop a customer-centric roadmap for your market entry or product launch.
Using a strong customer profile, we then define a stringent story to accompany your launch.
We then find the relevant channels that will reach your target group without any major detours.
At its core, it always revolves around customers
You can imagine that, too? Wonderful.
We provide the framework. The workshops are as individual as your company.
Our experience has shown that a workshop is often the ground-breaking start for unlocking undiscovered potential in customer relationships.
Co-Founder & CMO
tractionwise
You focus product development, marketing and sales on customers
Customers understand your value proposition and your positioning
You really attract fan customers and enthusiastic recommenders
Workshop and webinar attendees become customer-ready
tractionwise has already explained the importance of a customer-centric go to market to our startups several times in a crisp workshop format. We are looking forward to the next event.
Julia Mandil
Program Manager @ Next Media Accelerator
Is yours one of them?
Executives
The constant turnover development with new and existing customers is your motivation for your company.
Marketing
You communicate the vision, strategy and image of your company across the entire organisation.
Customer Success
You support customers in the optimal use of solutions and ensure a high level of satisfaction.
Executives
The constant turnover development with new and existing customers is your motivation for your company.
Marketing
You communicate the vision, strategy and image of your company across the entire organisation.
Customer Success
You support customers in the optimal use of solutions and ensure a high level of satisfaction.
Product Development
You design product requirements in cooperation with your development team.
Account Management
You and your team are responsible for the most important customers and develop upselling/cross-selling.
Business Intelligence
You create and optimize reporting and analysis tools in your company.
Product Development
You design product requirements in cooperation with your development team.
Account Management
You and your team are responsible for the most important customers and develop upselling/cross-selling.
Business Intelligence
You create and optimize reporting and analysis tools in your company.
You would like to have a workshop in your company?
Awesome, get in touch.
About
Content
Toolbox
tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
