Webinars & Workshops

Customer Insights Webinars

Customer insights in a crisp webinar – what’s new?

From basics to advanced tips, tricks and concrete optimization measures.

Note: We are working on our webinars and will soon make the first webinars available. Naturally free of charge and available at any time.

101 coming soon

CI 101

Customer Insights Essentials

We know that it is not easy for companies in times of rapidly changing markets and shorter product cycles.

There are two extremes to understanding customers between which you can move.

Always available (soon)

Produkt dev coming soon

CI for Product Developers

Build awesome customer centric products

tba (CET)

vertrieb coming soon

CI for Sales

Create your first Sales Battlecard

tba (CET)

Marketing coming soon

CI for Marketing

Discover underserved needs in your market

tba (CET)

Geschäftsführung coming soon

CI for Executives

Buying center in the wake of demographic change

tba (CET)

Webinars and Workshops with great partners.

Online as well as offline events have been realized with the following partners.

Customer Insights Workshops

External knowledge directly in your company

Together with your team, we develop a strong customer profile interactively from market and competitive information. 

Your value proposition, your storyline and your category will be sharpened. 

Your messages and channels for a Go to Market are highlighted, so that your power reaches the ground. 

Workshop Hero

By means of a crisp segmentation and data from the market we achieve an initial profiling.

The decision-making unit, i.e. the buying center, represents the next level of customer understanding.

Once we have arrived at the buyer persona, we develop the jobs to be done, i.e. the functional, social and emotional tasks your customer has.

Together we will find out about expectations of individual stakeholders and people in your buying center. 

We develop a clear value proposition on different levels, from small elements like a tagline to a detailed pitch. 

The definition and creation of a fresh category is the decisive step so that you don’t just stand out by your price. 

Together, we work out what the big companies have already achieved in their field: Relevance through a new category of its own. 

Example: Apple with the Tablet category.  

We develop a customer-centric roadmap for your market entry or product launch. 

Using a strong customer profile, we then define a stringent story to accompany your launch. 

We then find the relevant channels that will reach your target group without any major detours. 

Workshop topics

At its core, it always revolves around customers

You can imagine that, too? Wonderful.
Then ask for a non-binding company workshop.

We provide the framework. The workshops are as individual as your company.

Our experience has shown that a workshop is often the ground-breaking start for unlocking undiscovered potential in customer relationships.

Manuel Schmidt
Manuel Schmidt

Co-Founder & CMO
tractionwise

Your benefits with an Inhouse Workshop

cut costs

You focus product development, marketing and sales on customers

category king

Customers understand your value proposition and your positioning

increase sales

You really attract fan customers and enthusiastic recommenders

Julia Mandil
Julia Mandil
Julia Mandil

Workshop and webinar attendees become customer-ready

tractionwise has already explained the importance of a customer-centric go to market to our startups several times in a crisp workshop format. We are looking forward to the next event. 

Julia Mandil
Program Manager @ Next Media Accelerator

We address those responsible for
these divisions with our workshops

Is yours one of them?

Persona CEO Geschäftsführer Vorstand

Executives

The constant turnover development with new and existing customers is your motivation for your company.

Persona CMO Head of Marketing

Marketing

You communicate the vision, strategy and image of your company across the entire organisation. 

Persona Customer Success Manager Head of Customer Success

Customer Success

You support customers in the optimal use of solutions and ensure a high level of satisfaction.

Persona CEO Geschäftsführer Vorstand

Executives

The constant turnover development with new and existing customers is your motivation for your company.

Persona CMO Head of Marketing

Marketing

You communicate the vision, strategy and image of your company across the entire organisation. 

Persona Customer Success Manager Head of Customer Success

Customer Success

You support customers in the optimal use of solutions and ensure a high level of satisfaction.

Persona Head of Product and Product Owner

Product Development

You design product requirements in cooperation with your development team.

Persona Key Account

Account Management

You and your team are responsible for the most important customers and develop upselling/cross-selling.

Persona Head of Sales CRO CSO

Business Intelligence

You support customers in the optimal use of solutions and ensure a high level of satisfaction.

Persona Head of Product and Product Owner

Product Development

You design product requirements in cooperation with your development team.

Persona Key Account

Account Management

You and your team are responsible for the most important customers and develop upselling/cross-selling.

Persona Head of Sales CRO CSO

Business Intelligence

You support customers in the optimal use of solutions and ensure a high level of satisfaction.

You would like to have a workshop in your company?

No problem, get in touch.