White papers & Studies

In this section we provide you with basic studies and whitepapers on the topics of customer relations and customer insights.

With insights from expert interviews

Go to Market Whitepaper

Together with experts from corporates, scale-ups and consultancies, we have written this white paper to highlight hurdles as well as massive opportunities for launches and market entries. 

Crucial insights about the Chasm, i.e. the threshold in the customer lifecycle from early adopters in the early market to the early majority in the mainstream market, form the basis. The fluid organization as a counter model to the silo thinking of some organizations are the structure. 

Thus we illuminate 3 core opportunities:

  • Understanding the value proposition in a measurable way
  • Scalability in the Customer Experience
  • Coopetition (Collaboration with Competition)

Read the White Paper »

Let’s take a look at your next Go to Market together.

Go to Market White Paper Prveview Pages

White Papers

For our Customer Enthusiasts: Expand your knowledge for different areas of customer relations and customer experience.

Knowing hurdles and seizing opportunities

Go to Market
White Paper

Fluid organizational forms, coopetition instead of pure competition, and the intensive use of market and customer insights are decisive for successful market entries.

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With customers into a real relationship

Customer Centricity
White Paper

Opportunities in a customer-centric approach are critical to saving your company from the Kodak moment. 

Read White Paper »

Studies

Expand your knowledge for different areas of customer relations and customer experience.

Coming Soon

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Businesses get the clear customer's point of view

Through innovative and disruptive approaches, we have been able to define our customers in a completely new profile. This helps us to respond to the individual needs of the various stakeholder groups and to increase our success rate. We are looking forward to the next boost with tractionwise!  

Heini O. Seger
Chairman @ tomsfive AG

Heini Seger tomsfive AG
Heini Seger tomsfive AG
Heini Seger tomsfive AG