In this section we provide you with basic studies and whitepapers on the topics of customer relations and customer insights.
With insights from expert interviews
Together with experts in copreneurship and strategic consulting, we wrote this eBook to transform the perceived threat of disruption into the opportunities and possibilities.
Those who recognize disruptive opportunities can use them to advance their own businesses. This requires the courage to critically question your own raison d’être.
For example, we shed light on the following areas, among others:
Let’s take a look at your Business Model together.
For our Customer Enthusiasts: Expand your knowledge for different areas of customer relations and customer experience.
Knowing hurdles and seizing opportunities
Fluid organizational forms, coopetition instead of pure competition, and the intensive use of market and customer insights are decisive for successful market entries.
With customers into a real relationship
Opportunities in a customer-centric approach are critical to saving your company from the Kodak moment.
Expand your knowledge for different areas of customer relations and customer experience.
How to kill your Company
Identify disruptive opportunities, think through future scenarios, move away from the status quo, and partner with customers. Make your business model more resilient than your competition.
Study
Proper onboarding, customer advisory boards, and the appropriate use of data. Levers for sustainable relationships with customers are many.
Through innovative and disruptive approaches, we have been able to define our customers in a completely new profile. This helps us to respond to the individual needs of the various stakeholder groups and to increase our success rate. We are looking forward to the next boost with tractionwise!
Heini O. Seger
Chairman @ tomsfive AG
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until it runs!
tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
