White papers & Studies

In this section we provide you with basic studies and whitepapers on the topics of customer relations and customer insights.

With insights from expert interviews

Disruption eBook

Together with experts in copreneurship and strategic consulting, we wrote this eBook to transform the perceived threat of disruption into the opportunities and possibilities.

Those who recognize disruptive opportunities can use them to advance their own businesses. This requires the courage to critically question your own raison d’être.

For example, we shed light on the following areas, among others:

  • Thought leaders of disruption
  • S-curve model and the performance frontier
  • Courage to break new ground
 

Coming soon

Let’s take a look at your Business Model together.

Disruption Ebook Preview Pages

White Papers

For our Customer Enthusiasts: Expand your knowledge for different areas of customer relations and customer experience.

Knowing hurdles and seizing opportunities

Go to Market
White Paper

Fluid organizational forms, coopetition instead of pure competition, and the intensive use of market and customer insights are decisive for successful market entries.

Read White Paper »

With customers into a real relationship

Customer Centricity
White Paper

Opportunities in a customer-centric approach are critical to saving your company from the Kodak moment. 

Read White Paper »

Studies

Expand your knowledge for different areas of customer relations and customer experience.

How to kill your Company

Disruption eBook

Identify disruptive opportunities, think through future scenarios, move away from the status quo, and partner with customers. Make your business model more resilient than your competition.

Coming soon »

Study

Sustainable Customer Relations

Proper onboarding, customer advisory boards, and the appropriate use of data. Levers for sustainable relationships with customers are many.

Coming soon

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Businesses get the clear customer's point of view

Through innovative and disruptive approaches, we have been able to define our customers in a completely new profile. This helps us to respond to the individual needs of the various stakeholder groups and to increase our success rate. We are looking forward to the next boost with tractionwise!  

Heini O. Seger
Chairman @ tomsfive AG

Heini Seger tomsfive AG
Heini Seger tomsfive AG
Heini Seger tomsfive AG