You definitely know people like this; there is at least one person of this type in our surrounding. Someone, who, while not delivering any effort, value or result, pushes their actions to the foreground, elbowing their way to the front pushing others in rather offensive and aggressive manner.
Most often these are bullshit talkers, whose content often makes others look pale, but later, in hindsight, one realizes that there was nothing worthy of attention.
An offensive or promotional marketing strategy seeks to storm the market by targeting the weaknesses of the competition and emphasizing the company's strengths in comparison. The implementation can be equally successful with loud and subtle marketing.
If it is loud or aggressive way, there is a focused attack which is pushing the company's product message to consumers’ minds and casts doubt on the industry leader's weakest areas.
In their book „Offensive Marketing
“ Prof. Dr. Meyer (Uni Munich) and Prof. H. Davidson (Oxford Corporate Consultants) have introduced a formula P.O.I.S.E. showing a path how to build your sales and marketing policy in a profitable, offensive, integrative, strategic and effective way.
A defensive marketing strategy is largely reactive towards competition or trends and occurrences in the market. Such a defensive strategy suits nicely to a well established company that doesn't have to actively work to generate customer interest in its products or services and can use both loud and subtle marketing policies to reinforce its messages with consumers.
Subtle marketing is the key to attract effectively
Who else knows it better than the introvert and silent kind of entrepreneurs and self-employed professionals of this world? Yes, the introverts who are willing to bring their products and services to their customers all around the globe. The following impulse is for you, people.
1. Share what you, your team, and your business strengthens
We can speak hours after hours about authenticity, vulnerability and honesty. But everything should be within the bound of reason. Of course, you can share honest and sensitive moments with your clients. But in order to make this sincerity work as a magnet to your potential clients encouraging them to come back to you, you should use outstanding sense of perception.
2. Your own Story
Do not stress yourself, do not put yourself under pressure. Be free and relaxed in telling your why, how and what without tension — and you will notice as this story becomes shorter, more striking and more consistent. Exactly the feedback from outside, which you should regularly request, helps to see the clear picture and not go astray.
3. Find personal cooperation and partner
Partnerships provide fantastic opportunities, enabling you to express long effective recommendations, build sustainability in your company or start new exciting projects. You can get started successfully by arranging a dinner for two with your partner, for instance, and discuss your potential cooperation in a relaxing atmosphere. You can place your partnership projects in any relevant social media or your own website.
4. Find your medium, your channel
I know that I am not the best speaker myself. Big audiences, events and conferences mean you always have a very limited time, and afterwards I need some time more to recover from stress. On the other hand, I know quite precisely in which channels (there are few of them) I feel really comfortable and confident. So, it makes really much sense for you to filter those channels where you not only can effectively reach out to your target group but also have fun and pleasure in preparation and implementation.
When loud sales can have place and when they must have place
Your target group matches the type of people, who view striking impressive messages as something stimulating, affirmative and exhilarating.
Long Story Short: Ask your customers
Already when you enjoy having your first clientele and you wish to continue working with them, so go and be open to merge with them. Stay open, communicate with them, use this opportunity to ask questions sincerely and find out how your customers view your marketing and your sales. Does it seem too loud to them, tiring or unsettling? Do your sales activities captivate and encourage?
Or go out and speak to your potential clients if you haven’t yet won your regulars. How do they perceive your communication measures? What do they lack and what is too much for them?
Here you can start with.
I wish you to have and enjoy an awesome exchange with your customers.