Our Purpose, our Faith, our raison d'être
We believe that the future belongs to companies that focus on their customers and not on their organisation.
We think and act like the strongest disruptors in the business world
In deductions rather than analogies.
Analogies are based purely on past experience; but we take our customers into the future.
The tractionwise value proposition
A crystal clear picture of your customers, their language, situation and needs.
The logical foundation for your sales, marketing and product development.
If I had an hour to solve a problem
I'd spend 55 minutes thinking about the problem
and five minutes thinking about solutions.
We think and act absolutely customer centric. The customer is an equal partner at eye level.
We live a Growth Mindset, which means to be curious about the unknown every day and not to be satisfied with the status quo.
Failure is part of our mindset, because we understand that every setback holds enormous potential for further development.
Disruptors try to anticipate the future in derivations to bring themselves between previous market participants and their customers. We make use of this knowledge.
Experienced in practice in numerous projects, we are constantly developing our Agile Skills.
The methodology of Lean Startup with the Build-Measure-Learn Cycle and the components Customer Development, Minimum Viable Product and Value Proposition Design form the framework.
In category design, we develop completely new categories together with customers, in which they play the decisive role in the market.
To get the energy on the road, we rely on the Traction Framework.
Finally, quantitative and qualitative methods of customer intelligence help to analyse and optimise customer relationships.
In understanding markets, customers and market companions, we rely on the customer empathy map, personas, segmentation and competitive analysis.
To create customer-understandable value propositions, we rely on value proposition canvas and data driven content.
In the development, expansion and optimization of enthusiastic customer relationships we rely on various CRM, analytics, tracking and tagging systems.
Our solutions decipher the needs of your customers' needs and provide valuable impulses for marketing, sales and product development.
We do not see ourselves as a digital marketing agency.
We understand customers.
We do not see ourselves as a consulting company.
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tractionwise offers valuable solutions to protect traditional and ambitious companies from the Kodak moment.
Your company shall win sustainably because you have a fundamental understanding of the needs and wishes of your customers.
