Hi, I am your ideal customer. Please tell me one thing: Why should I choose your solution?“
Something like that could be the typical question whose answer is your unique selling point or USP.
When defining the unique selling point, it is not about being better in the regulations and standards of others. Rather, you should create a different perspective or your own scale, in which you can stand out for your desired customers and visibly shine.
In linguistic usage, this is often referred to as the Unique Selling Proposition, or USP. Completely correct in this context is also the term Value Proposition.
Here are a few: variety, individuality, performance / growth, consistency, prestige and recognition, saving / cost reduction, profit / yield, safety, saving time, enjoyment, health, pain reduction, power / control, entertainment, simplicity / convenience Doing good / contributing
You will find that in the next lines. 5 steps to a grandiose unique selling point.
If you look at the topic from the customer side, i.e. the demand, then the formulation of a USP is almost identical, no matter if product or service.
Too often, entrepreneurs and management fall in love with their product or service, forgetting that they need to satisfy their customers’ needs, not their own. The point is that you understand as early as possible, which affects the buying decision and the behavior of your customers, almost like a psychologist.
In this context, find out why customers are buying your product rather than a competitor’s. Always regarding to the privacy policy and your existing rules in your customer service. You can do this very early through customer development interviews and already sold products, you talk to the existing customers in a very targeted manner with the aim of getting better through feedback.
Now that you’ve read enough, it’s time to check your own USP. Once you have found a convincing formulation, or have honed it with the help of our tips, send it to us.
We are looking forward to inspirational USPs, and we are gradually adding the greatest to our examples of this article. Use the contact form or send an email to welcome@tractionwise.com.
As a founder and entrepreneur, I experience every day how important customer centricity is for companies.
Integrate the essential customer perspective into your product genesis and marketing processes. That puts horse powers on the street, until it runs.
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